SEO and various linking techniques have been the main target of most website owners for years because the dual combo enabled a website to climb to the top of Google’s search engine rankings. After becoming frustrated with the poor quality content that was rising to the top of the list, Google’s programmers developed an algorithm entitled Google Panda. Initially launched in February 2011, Panda changed everything about the way Google assigns search engine rankings.
What exactly does Panda Focus on?
Panda’s main focus is on demoting thin content and promoting quality content. Although the exact formula behind Panda’s ever-changing algorithm is a closely guarded secret, there are some things about Panda that we know with absolute certainty. Panda assigns a quality score to each webpage on the Internet. If you have a website that has even one page with thin content, your site’s overall score will be lowered. The determination of thin versus quality is determined based on the number of words that are in an article, plus the total number of quality outbound and inbound links. Panda penalizes bloggers that participate in blogging networks, and it also seems to prefer articles that are a minimum of 300 words.
What is Google Penquin?
Google Penquin is an algorithm change for Panda that was introduced in late April. The original basis of Panda revolved primarily around thin versus quality content, but the Penquin update placed a stronger emphasis on links and the presence of spam like activities. Penquin analyzes all incoming and outgoing links to determine if they are likely to be legitimate or simply spam. In the past, individuals and businesses could use simplistically worked Google AdWords to drive traffic to their website, but now even those ads are being factored into a website’s search engine ranking. Although most AdWords campaigns will not have a negative impact on your site’s performance, placing any ads that are poorly written may result in a lower search engine ranking.
What can Bloggers do?
Bloggers are definitely one of the hardest hit groups by Google Panda. If you run a blog that has been suffering from decreased traffic, then the updates in Google Penquin have most likely reduced your search engine ranking. In order to bring your ranking back up, you should remove your blog from any blogging networks and deactivate any AdWords campaigns that are light on content. Next, you should go through your blog and remove any links to other websites that have a lot of thin posts. Finally, you should also remove any thin or duplicate content that is on your blog. Remember, each page of your website has the ability to drag the entire site down, so it is important to either remove or improve each thin post.
Preparing for the Future
Google Panda currently utilizes approximately 200 different points of criteria within its algorithm. Google has announced that they expect this number to reach 500 by the end of the year. Although they are not going to announce exactly what should be expected with each algorithm update, it is fair to assume that they will continue to reward high-quality content with higher search engine rankings while pushing the ranking of low-quality content increasingly lower. Now is the perfect time to remove all low-quality content from your website or blog and begin focusing on posting only well-written pieces that are at least 300 words long.