How to Master Copywriting Skills
What exactly is a copywriter and what is copywriting?
A copywriter is a writer that may be an Independent Contractor doing freelance work or they may be a part of an organization, such as a magazine, advertising agency, marketing firm, etc. A copywriter is the person behind the scenes with advertising agencies, for example, that is responsible for the text within an advertisement’s message.
A copyrighter’s job can also be to achieve higher page rankings within the search engines by delivering powerful content to a website. Copywriting is essential in on-line marketing for many reasons; to deliver a message, SEO, advertising, marketing, etc.« Continue »