Without having an online marketing funnel you are not going to be able to tap into the huge potential of money that is out there to be made. The problem with pretty much all business opportunities is they do not address this problem. They are just concerned with you bringing people to their services or products. In short they are concerned with only one thing, and that is are you making them sales.
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Therefore you won’t hear to many of owners tell you that you need an marketing funnel.
Another thing that has gotten out of hand is network marketers telling you that you need to focus on the business and not worry about other stuff. Well its the other stuff that is going to pay you while you find the few that want to get involved with what you are doing long term.
Online Marketing is different from off line marketing the rules aren’t the same. Online, people are looking for information, they are looking to solve their problem.
How To Create A Solid Online Marketing Funnel
While this seems like some super secret that only the few elite marketers on the planet know how to do it’s really not that complicated at all.
The cat is out of the bag! You absolutely need to learn how to blog, this is the key that ties everything else together for you. Without a blog you don’t have an online identity and without that, you will have a hell of time convincing someone that they should buy off of you.
You also should have lead capture pages(s). You use your lead capture pages to find the people who need your help. You can also do this via blogging, however you will need to use capture pages to tap into many of the sources of traffic available to you.
Communication is critical. You absolutely need an autoresponder system there are many online to choose from, personally I would only use one that allows me to connect my blog rss feed to my autoresponder system.
The secret to a successful marketing funnel is in your email marketing habits. Besides having a newsletter type follow up series you also need to broadcast regularly to your list. Their have been many studies shown that you can indeed get away with mailing to your list twice a day. The key is to not always market to your list, but to provide valuable information that they can use. Basically helping them get what they want.
You can sell 1 product or a dozen products it doesn’t matter as long as they all work together. Just off the top of my head I can think of 3 products alone that I have purchased to help me blog. All three products have affiliate programs attached to them.
I write in 5 blogs regularly , I wouldn’t be able to do that if I wasn’t using tools that helped me. It is these same tools that other people really need to use to make their life easier.
Remember this one thing creating a good online marketing funnel isn’t about some secret decoder ring in a cereal box. It is about sharing with people the tools and services you use in your business. You will be a happier person once you create your personal funneling system.
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{ 10 comments… read them below or add one }
yes the landing page is very important,i do marketing online portugal and biggest factor in web design of the landing page when doing marketing online in portugal is testimonial within the page
>marketing online portugal
check under “publicidade web”
Twitter: larryrivera
Landing page testimonials are important, but I think a lot of people hype them up a bit.
Funnels are definitely important, but the one thing your article should mention is that the online funnel needs to complement the funnel/sales process for the organization overall. I’ve seen many companies whose website and ‘traditional’ sales efforts are completely out of whack, creating inefficiencies, duplicate efforts and confusion.
Twitter: larryrivera
Hi John, thanks for stopping by and thanks for mentioning it.
I do get tired of seeing floods of testimonials on a landing page. Showing a few is perfectly fine, and a link to view more is acceptable. I’ve seen landing pages with literally 5 pages worth of testimonials.. That space would have been much better used with call to action, videos, etc instead of the same old marketing hype I am used to seeing.
Aaron recently posted..Free Blogs
I never heard about marketing funnel but good thing that I stumble and read your article so I will know more about online marketing strategy like what you emphasize that the secret to a successful marketing funnel is in your email marketing habits.
kirsty recently posted..Joomla Shopping Carts Worth Trying
Twitter: larryrivera
Hi Kirsty, thanks for stopping by my blog. That is very true, I have always made more money on the back end of what I do. Email marketing goes hand in hand with every form of marketing you do online.
Thanks for sharing your thoughts!
The marketing funnel makes so much more sense than the marketing sieve or the marketing flour sifter. The proper kitchen tool analogy is so important.
AstroGremlin recently posted..Quotations of Famous People’s Much Less Famous Relatives
Web Analytics is essencial to understand the behavior of visits in the website. Indeed a landing page is essencial to pass all the information in a simple and creative way!
Good Article! Tks for the sharing
Pedro Pereira recently posted..TED Videos – O Vídeo Viral
The money is on the list and having a nice environment is the key to a successful campaign.
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