Direct advertising is one of the best ways of monetizing a website. However, getting advertisers for your website and eventually closing the deals, is not a simple matter. The following are some things that will attract advertisers to your website.
A popular site
Before getting direct advertising offers, you need to have a site with a significant amount of traffic. If your site attracts less than 1000 unique daily visitors, you need to work on increasing your traffic first before looking for advertisers. Additional factors such as RSS subscribers, Alexa rank and Google Pagerank could also help.
A clear focus
You may have a very popular site. But unless the website has a defined audience and a very clear niche, advertisers wonâ€™t be very interested in it. Advertisers want to get a message across to a very specific audience.
A professional design Â
If you would like to monetize your site through direct advertisers, you need to spend some money to get a professional looking design. Since they are going to associate their service or product with your site, advertisers would want to work with a site which looks attractive.
Give sponsors good visibility
Not all themes and templates will be appropriate for selling direct advertising. You need to have a good idea of the type of advertising you intend to sell (e.g. 125×125 banners, 468×60 banners or text links), and design your site with those objectives in mind.
â€˜Advertise Hereâ€™ page
An â€˜Advertise Hereâ€™ page is very vital. This page can be used to provide information about the site, such as traffic, audience, and other factors which would be of interest to potential advertisers. Make sure you place a link to that page in a very visible spot. This is a strategy that I use to find advertisers for my blog which features ediet discounts and weight watchers coupons.
Standard letter to advertisers
Though some advertisers will get in touch with you after seeing your â€˜Advertise Hereâ€™ page, many of them will need to be approached directly. Therefore, you will need to craft a standard letter which will be used to contact advertisers. Though there is no particular way of doing this, the following guidelines could be helpful:
- Introduce yourself and explain briefly what your email is about
- Explain your reasons for contacting them and how they can benefit
- Give information about your site (subscribers, traffic, audience, topic etc.)
- Give information about the advertising alternatives (monthly price, number of advertisers, location on the website etc.)
This information will help advertisers make a decision.
You may have everything in order. However, if your advertisers canâ€™t make payments easily, you might end up losing many deals. The best option in this case is PayPal.
This is a guest post by Charles, a social media and internet marketing blogger. He also writes about coupon deals at discount blogs that shareÂ weight watchers discounts and e diet coupons. Currently, he is contributing to a coupon blog which offers a weight watchers monthly pass code
and e diets coupon codes.
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