Heard about Google’s latest change to their algorithm that’s set to be – by far – one of the most highly impactful changes to hit the Internet Marketing industry?
If not, here’s a few words about the change and how it will affect article marketers – or any internet marketers for that matter – worldwide, not to mention the article marketing industry altogether.
Google has long been trying to curb the level of “web spam” that’s plagued it’s search results. Finally bowing in submission to several thousand complaints about the – sometimes – horrific lack of relevance and huge presence of spam sites in their search results, Google has gone on to make changes to their ranking algorithms that have hit article directories very hard.
Sites like EzineArticles, ArticleDashboard and others, serving hundreds of thousands of articles (good and bad) have been slapped hard in the search rankings that their articles previously enjoyed, and have made it all the more difficult for article marketers to pursue automated means of free backlink generation such as mass submission of spun articles to multiple article directories.
Internet Marketing is taking a turn.
But for better or worse for people exploiting free traffic generation strategies is yet to be determined.
New and existing Internet Marketers have long relied on Article Marketing as a means to generate free traffic to their websites. It is one of the most cost-effective, 100% free methods available to any Internet Marketer with a limited or no budget. Given that each article submitted gets anywhere between 0 and 10 views on average worldwide, the most commonly practiced internet marketing strategy has been to submit as many articles to as many article directories as possible so that the trickle of traffic from each article submitted generates a decently large volume of free traffic if all the articles’ individual traffic is combined.
Google has stepped in to curb just that, mass submission of duplicate or “spun” content and is paving the way for ridding their search results of ever seeing web spam again. Articles submitted to several hundred directories don’t necessarily constitute spam, but with the ever-increasing number of “SEO Experts” surfacing everywhere and conducting article marketing campaigns for any clients they can get their hands on, the focus has shifted from providing quality content to producing regurgitated content all over the web.
Many Article Marketers are not doing the Internet Marketing industry any justice by producing overly spun content.
This content is both unreadable on many occasions and about the same topic in the same context with the same tone Â everywhere, and just having a differently worded article is no longer going to be the grounds for “unique” content because Big Bad Google has come out with an algorithm specifically designed to hunt down and remove such content permanently from their index.
There is ofcourse, still hope for the Internet Marketing industry.
Not all is lost with article marketing taking a hit. There is still social media, a million times more powerful than article marketing any day, that if executed properly can lead to a steady stream of large volumes of targeted traffic with just 140 character tweets instead of 400 word articles written in bulk 😉
Don’t let this news mislead you into thinking Google is a big old baddie though 😉 If you look at it selfishly, it now means that with the right amount of effort, proper on-site SEO and legitimate backlinking in place, your site has a MUCH better chance of hitting page #1 of Google than it did before with all the spammy clutter there.
It isn’t a bad omen at all. Just means that people start acting like true Internet Marketing professionals and get serious about building their online businesses more legitimately than has been the practice so far 🙂
Share this post on Facebook, LIKE it, Digg it, Tweet it. Seriously. People need a wake-up callÂ
About The Author:
Ali is also an Affiliate Marketer, Product Creation & Launch Consultant, Copywriter, and one of the most Highly Recognized Programmers in theÂ Home Based Internet Marketing world, the Lead Technologist behind the Blockbuster Launch of The Internet Time Machine, and Search Engine NowRelevant.com, and mentioned in several International News Publications such as Forbes, The Chicago Tribune, NY Times, LA Times, and Reuters, to name a few, for his work.