- Image by Fuzzytek via Flickr
There are systems today that claim it will be easy to make money in network marketing if you just do XYZ. Wise marketers have learned that you can make more money faster by not worrying about what network marketing business they belong to and focus on the affiliate products that surround the niche. To unlock the door to a small fortune requires some prep work.
We live in the age of systems
There seems to be a system for everything and that is true for network marketing. While using a good system of marketing will go a long way in building your business it really is a small piece of a much bigger puzzle. What usually isn’t told to you in most Network Marketing systems is that it is only one little part of the equation, see systems gets a person in the door, but it is up to you to figure out how to close that person into your business.
It is my humble opinion that systems that do not have specific programs locked into them are a waste of time and money, but before you start thinking I am just trash talking consider this. There are systems online right now that for a small fee will allow you to plug what ever programs you want inside. In theory this is a great idea but in application using these types of systems it will be very hard to build your network marketing business. People that use these systems can generate income from them , but not likely to build their network marketing business.
Think about it, why would someone join your business if they can just plug theirs in instead? If you want to see your internet network marketing business grow, it is going to require extra work on your part aside from using a “system”.
We know at the heart of selling is relationship building, this is true offline and online. Just because you got someone in your autoresponder does not mean they are in yours alone. There are thousands of other reps online competing for the same person. In order to stand ahead of the crowd you are going to have show your subscriber that you have something more to offer them in terms of customer service.
The Dividing Line
While I will be the first to say systems are great, without having a foundation to build on using any system won’t much matter. If you are serious about doing business online you will have to invest in hosting and an autoresponder system. Without these two tools you don’t have a business.
Doesn’t matter if you are just an affiliate marketer or a network marketer you are going to have to use these tools. You can’t avoid it, and if you do you surely aren’t going to make much money online. The 2 most valuable assets you can have for your business is “Your List” and “Your Virtual Real Estate.”
Luckily both of these tools usually have good affiliate programs attached to them –>Meaning you can get paid!
Simple Internet Network Marketing Flow Chart!
It really is as easy as that chart says it is. More often than not we complicate matters for ourselves. Add your personality to the equation and you will have a successful business. Like every thing in life the more you learn the better your results will be.
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You’re missing the whole point of what marketing systems are supposed to do…
If you’re ONLY concerned about getting people into your business, then just build your business directly…and don’t use a system.
Most Internet network marketers like myself are concerned about truly teaching and helping people understand important marketing and business building concepts.
And so using a system not only educates Potential prospects, it also funds your business with retail products and services that are beneficial to your prospects.
When you lead with your opportunity, you cut off a lot of people you meet on the Internet because most people already have a biz opp and they’re not gonna dump theirs to join yours right off the bat. You’ve got to build that relationship FIRST.
I don’t recommend systems that are attached to an opportunity… for pretty much the same reasons as stated above.
If you understand people, and human behavior, then you understand how marketing systems work so well….at least the good ones do anyway.
Either which way, you still need to learn marketing whether you build your business directly or with a system.
A system is just a tool. What determines your success doesn’t come down to the opportunity or a system. It’s what you do or don’t do on a daily basis.
Good post Larry. I think you opened the eyes of a lot of people that systems are a piece of the puzzle.
Corrisa
Hi Corrisa,
For people who have limited html knowledge and limited success piggy backing on a network marketing teams back that is already successful is a good start. I personally created a “system” for people to learn from and build their businesses if they wish. I also give the training site away for free no strings attached, check it out sometime!
I couldn’t agree with you more.
My point is, there are systems online that let you add whatever programs you want for a small fee… So you get someone to join through your affiliate link to use the system also paying a small fee.. What is actually getting them to join your business? Nothing really you made money on selling the site, but your network marketing business is not growing.
Building a relationship with people who come through your system is very important. This is really where most people mess up.
Thank you Corrisa for commenting
Larry
Integrating an affiliate network into your sales funnel is what I consider to be a very smart move and a necessity in today’s marketplace. It provides someone with the ability to operate their business at less cost per lead if done correctly. Thanks for the post.
Keith Ellertson
Here’s an example…
http://rkellertson.com/affiliate-marketing-network
Keith Ellertson´s last blog ..How Affiliate Marketing Network Feeds Broke Cable Guy and His Family…
Just wondering how well your use of the graphic I post to Flickr has been generating interest in your content.
Fuzzytek´s last blog ..Bellydance classes with Adina
Thanks for the comments!
I know a good number of people at internet earning money with affiliate marketing. While it is a free business without big investment. Affiliate marketing may be Nice job for all who are interested.
DrKeithCurrie´s last blog ..Chiropractic Marketing
Very good article. Indeed, system will not make money. System should be used by people who know the main principles of network marketing. You should be fully committed to it with clear strategy and blueprint in place. Only than the system will help you to generate leads and convert them into distributors for your primary business.
“What is actually getting them to join your business? Nothing really you made money on selling the site, but your network marketing business is not growing. Building a relationship with people who come through your system is very important. This is really where most people mess up. ”
You hit the nail on the head…and I think you realized you did!
Marketing is knowing how human behavior works…
I don’t want to turn this post into a marketing lesson… but just bare with me.
People who buy from you once….are likely to buy from you again.
People buy from people they trust and like.
If you have people in your marketing funnel and you are building a relationship with them and giving them good content, good recommendations that help them, they are more likely to buy whatever it is you put in front of them…an ebook, an opportunity, etc….
@bestvideohosting “Only than the system will help you to generate leads and convert them into distributors for your primary business.”
Exactly, but you should still get on the phone and call those leads you generate. You’re still building a relationship.
Anyone who doesn’t understand marketing…read, read, read.
Always be a student and keep learning. If you don’t “get it”…find out where you’re getting stuck and learn it.
Until I got tired of being in the “clouds” and not “getting it” was when I got busy and really learned Internet marketing. And it’s definitely paid off for me.
Thanks Larry for me expressing my point of view
Corrisa
Corrisa ´s last blog ..MLM Lead Generation: Unlocking the Secret