Using NLP To Help You Build Your Business


                                                                                                                                                           Source: via Larry on Pinterest


Neuro Linguistic Programming was developed in the 1970s. It is based on the connection between neurological (brain) processes, language usage, and people’s behavior. NLP purports that neurological (neuro), language (linguistic), and behavioral interactions are learned overtime (programming), and that they can be optimized to achieve one’s goals.

While nlp was originally designed for therapy, the model can be applied in many contexts. In general, the nlp process begins with the practitioner creating a rapport with the client. This is done by reading the client’s verbal and non-verbal cues, including eye monument. The practitioner mimics many of these behaviors to create rapport on a psychological level.

Once this is done, the practitioner begins to assess the client’s goals and creates a plan to move them toward a plan to achieve them.

NLP can be useful in business in many levels. Managers can use it to motivate their teams, contract negotiators can use it to gain more favorable terms, and sales people can use it in their interactions with customers.

One of the major techniques to come out of NLP once rapport has been achieved is called SMART. This technique begins with a goal. The process that follows is sometimes called “chunking” or “stepping up and down”. From the goal, a practitioner can go in one of two directions. In the “down” direction, they look at challenges in the way of the goal. The first question asks “What is stopping you from achieving the goal?” Once that is identified, the practitioner proceeds to the question “What can you do about it?” Finally, once this is identified, they answer “What’s stopping you?” This helps identify barriers to success and create plans to overcome them. This cycle is repeated until the answer to the final question is “nothing”.

In the “up” direction from the goal, and NLP practitioner answers the same question in series: “Once you have that, what will it give you?” After answering that, the same question is repeated and asked again for each new outcome. In business, this helps motivate teams to think about the challenges in their way, what can be done to overcome them, and whether the goal should be revised. That thinking, in turn, can stimulate the process of creating a plan of action to achieve the goal.

In sales and service, NLP can also be useful. Building rapport by matching the cues of a customer is often one way to do that, but there are other lessons. A salesperson often wants to know the motivations of a buyer. NLP aides in this by training a seller to build a profile of the customer’s preferences from the cues they give. For example, a customer may turn to others to reinforce their statements, which may indicate that they prefer to make buying decisions after consulting with others, rather than on their own.

Customer service representatives can also benefit from these techniques. Building rapport with customers – especially those having problems – is crucial for having a successful interaction. The NLP techniques also help a representative turn the conversation to one focused on outcome and goals, rather than complaints. This enables the customer to identify what would be a positive outcome, and for the customer and representative to work together to identify what can be done to achieve that.


Both Larry Rivera and Jamie Pelaez work from home full-time as online entrepreneurs. While we still do some affiliate marketing in the form of product and service related recommendations, our primary focus is our membership site sharing our love of Kung Fu around the world. You can trust we will only recommend resources we personally use to enhance our life and online business. While we make money online, however we cannot guarantee you will. Only because we do not know how dedicated you will choose to be. ;)


  1. says

    Larry,does NLP can be used when a customer wants to buy something from a retail shop and the sales person gives options to choose the better product.If i am not getting this concept wrong.

  2. says

    NLP is a huge area but you have managed to cover some important things in your article. To answer Aditya (above), NLP can be used in many situations including retail. Much of selling boils down to being able to develop rapport with the prospect and NLP provides many ways of achieving this.

    Will :)

  3. says

    NLP Really helps. As I am a teacher and use it with my students to motivate them. IT also can work while talking with clients if someone has any business.

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