Businesses, no matter how big or small, cannot escape the fact that marketing or promoting their business is tough. They eat up this same problem; even if they have the best of the best products and services, if they can’t reach to customers and the market, they are close to nothing. With digital tools to aid companies, the whole marketing environment has evolved from having conventional ways (e.g. printed ads, cold calls, etc.) to more innovative and creative ones that don’t bombard people without proper warning.
One example is Facebook which has attracted hundreds of millions of users in just a few years. Come, let’s face it—almost every Internet user has at least one Facebook account. This account can enable marketing to all the friends subscribed and connected to it. What’s more, with Facebook pages made especially for businesses and other relevant activities, marketers can maximize this technology to make their propositions known to online communities and soon to target markets.
In this article, we’ll be discussing five marketing techniques we can learn from Facebook.
Facebook is not cool because of the many features it has. People’s enthusiasm in using Facebook roots from it having personalized contents. If you don’t have friends who post interesting stuff and update regularly, Facebook is not the same animated site as it is now. The pages are concoctions and records of your interests, life stories, statuses and personal responses of everyone to the posts.
Learning from Facebook, to deliver your message and establish a connection with your clients, you have to make your own mark. Approach your potential and instituted market and build that good relationship with them in a personalized manner. This is for them to be conscious about your presence and easily associate you with what you offer.
2. Identify your market.
Facebook has this feature called Facebook Fan pages, which give any public figure or organization a voice and engage with Facebook users. Through this channel, people can get to know who shares the same interests.
Let me cite one short example here: Your Facebook Fan page is about selling branded bags. Person A and Person B liked your page. You go into their profiles and discovered that they also liked other accessories and garments’ pages. This is market research fed onto you, where you discover your market’s interests and classify your target market—and then build your strategy around that group.
3. Be Flexible.
Looking at Facebook, it has so much mastery of flexibility that it can replace a company’s website in its own, with affiliations with social media networks and platforms like Tumblr, Twitter and YouTube.
In marketing, you need to exhaust all available channels of distribution to expand to a greater coverage and gain good results. When you’ve molded your brand successfully and identified your market, the next step is to penetrate this market and in this area, it’s a must to be flexible. You must be able to adapt and utilize whatever tools or partnerships you can handle to achieve expected gains.
4. Give Rewards.
The “Like” and “Recommend” Facebook buttons are becoming rampant in many websites now. Users reward the posts by liking, recommending and sharing them to their friends and posting them to their timelines.
In businesses, rewarding customers is engaging with them and building more customer loyalty. This means that you appreciate them when you get closed deals and prompt responses. You can feature and highlight your most active customers in your website or page, give them presents, provide cash backs, giveaways, freebies or discounts.
Facebook is fond of surprising its users. Looks and features are updated once in a while. “New” creates that momentum for users to get used to once again and prevent them from being just bored.
The same is true with marketing. Never assume that customers will forever praise your products/services. Life is in constant change; so should your methods. Present pleasant wonders to get noticed and better be equipped with nice marketing campaigns with the element of surprise.
Innovation is the key for an effective and successful marketing. As Facebook never gets beat out with new things, it acquires social presence from users every time. If you can just map your business goals with Facebook’s fancy sorted ideas, roll up your sleeves, jump in and apply them. Persevere until you get the perfect mix, and you can ultimately be successful with marketing.
Jessica Francisco is a cheerful 25-year-old with an odd sense of fun. The least of her broad range of hobbies include swimming, hiking and listening to the music of Michael Jackson. Jessica is also one of the editors of Luke Roxas a renowned Real-Estate Business Tycoon in the Philippines.