For the benefit of the uninitiated, Penguin is the code name given to the update of the Google algorithm carried out on April 24, 2012. This 2013, we have Penguin 2.0 instead meaning this is another update of the Google algorithm.
The term Penguin 2.0 was coined by Google Webspam head Matt Cutts when he confirmed that there will be another update of the Google algorithm. However, at this stage no one is 100% sure of what Penguin 2.0 will do though there are some educated guesses floating around.
The first Penguin update was meant to fight the black-hat SEO techniques used at some sites which were designed to give higher page rankings for those sites. Black-hat strategies are often used to fool the algorithms of search engines like Google, hence the update announced by Google in 2012. [Read more…] about What You Better Know About Penguin 2.0
Both Larry Rivera and Jamie Pelaez work from home full-time as online entrepreneurs. While we still do some affiliate marketing in the form of product and service related recommendations, our primary focus is our membership site sharing our love of Kung Fu around the world. You can trust we will only recommend resources we personally use to enhance our life and online business. While we make money online, however we cannot guarantee you will. Only because we do not know how dedicated you will choose to be. 😉