It’s easy for a brand to fall into the pits of obscurity. There are plenty of companies, usually called a creative agency, out there to help you reclaim your brand’s identity and put yourself back at the forefront of the media. While creative agencies are a great option for a company who has tried every last marketing strategy they can employ, there are a couple of tips and ideas that can really propel your company to greater heights, without having to break the bank.
In the current era brand management is less focused on newspaper adverts and billboards and more on online advertisements and social media networks. It’s important for you to gain a good foothold on the various social media networks available on the web today, but it becomes hard for a company to manage 50 different networks and even harder for a customer or ‘fan’ to get all the information when it’s spread out so thin. [Read more…] about Managing Your Brand’s Identity