Search engine gurus who manage multiple accounts, or campaigns, often times have an interesting time writing ads that are too lengthy or have not enough negative keywords attached to the campaign. With time-saving programs like Microsoft Excel, and ingenuity, you can create preformatted sheets which have formulas embedded to handle title length of ad, total ad copy word count, keywords, desired CPC and everything you see in an AdWords campaign.
Aside from normal trickery, we’ll investigate some fine intricacies of PPC ad writing and how using spreadsheets can streamline the process, while tossing in some useful tools which can be implemented into your Microsoft Excel ad writing barrage. We’ll go beyond the =LEN and =IF formulas for simplification of your PPC copywriting duties. First, let’s examine the tips: [Read more…] about 10 Excel Tools And Time Savers For PPC Ad Writing
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