Are you looking for innovative ways to attract more people to your business? There are many creative and affordable strategies that are out there. It’s all about being willing to break away from conventional marketing methods and trying a different approach. Attraction marketing in this case is a great example of bringing in new prospects and customers.
Attraction marketing differs from other strategies in that the focus is on making people come to you, rather than trying to reach them. One good example of attraction marketing is to offer something of high value. This can be a series of online videos that are informative or a little bit controversial. If people see value being offered, they are more likely to pass it on to others.
Another example is leveraging your existing leads and customers to bring in more people. Contests are one of the best ways to do this. You can make the condition that people have to pass on your message to enter your contest. The goal here is to make sure that it’s easy to spread the word and make the incentive is mouth watering. Many business owners fail with contests because the prize is simply not worth the effort.
Referral rewards is a great attraction marketing strategy as well. If you can set up some kind of referral system where the person that refers a new customer gets incentivized, you’ll be able to create an indirect sales team. This is most effective when you can deliver an outstanding product and service, which results in satisfied customers. By setting up a system, making it easy for people to sign up, and allowing referrers to track of their results, you will increase your chances of making a program like this work.
You don’t want to limit yourself when it comes to these kinds of marketing strategies. It’s really all about being bold! In one case study, a real estate marketer put up his own money to rent out space to conduct a free seminar. A seminar similar to the one he ran would normally cost a thousand dollars to sign up for, so naturally people flocked to join.
Rather than selling anything on stage, the marketer gave away valuable advice to attendees. To take it even further, he even followed up with them with personal calls, reports, and teleseminars. When it got to the point where the attendees wanted to start investing, who do you think they turned to? That’s right – the real estate marketer that held the seminar.
Attraction marketing can also be very effective if you’re doing it online. Social media makes it really easy for people to spread the message and your promotion can go viral fast. Once you built a following, you can set up crazy campaigns that will really generate buzz, such as buy one get one free coupons. Some business owners do this even if they break even or lose a little money because it means that they’ll be building a new list of customers.
Creativity and planning is the name of the game when it comes to attraction marketing. The great thing about this strategy is that it can work even with a small marketing budget. You won’t have to spend thousands of dollars building sales teams, buying ad space, or using direct mail. If you’re looking for a unique way to attract more people to your business, it’s time to start brainstorming.