Internet design and technology is constantly growing. Developers are meeting the needs of a growing online audience. Internet software is being developed each day to keep consumers satisfied. However, the increase in people’s awareness of the Internet also brings about the rise in their demands. Consumers are not easy to please these days.
Some traditional trends and techniques used in website design can no longer attract an audience. Here are some useful trends in website design and development for the year 2012 that can drive good traffic to websites.
• Responsive Interface Design
• Large Headers and Images
Companies in the retail, food and entertainment fields are choosing large images and headings for their websites. These images tend to attract more traffic to the website as customers go for visual effects these days. A particular image used can catch the attention of a specific target audience.
This is a good way of attracting visitors and showing them what the business does. However, web designers should be careful as too many images and scattered headers may drive visitors away rather than keep them. Some users may find it difficult to navigate websites with too many flashy images and headers.
• Image Slideshows
Image slideshows are commonly used instead of traditional image galleries. Webmasters can easily upload a set of photographs and have them arranged in a particular order. Visitors won’t have to click and navigate through the website in order to view all the photographs.
Links, demo images and blog posts can also be included with image slideshows. Images can be combined with text to convey the information that the company wants to give out. This technique is also widely used for training and product awareness. Image slideshows provide stronger input and are easy to navigate.
• Social Media Buttons
Social media sharing and comment buttons are essential in every website as there is a rapid increase in social network users. Webmasters can add Facebook and Twitter buttons to increase consumer awareness. Visitors can also comment on the services and products offered with their own social media accounts. Companies can go viral in a matter of days with the use of these social networking platforms.
• Custom Website Fonts and Dynamic Typography
Webmasters no longer use traditional fonts like Times New Roman or Arial on their websites. They now have the ability to choose from a wide variety of fonts from Typekit and Google Web Fonts. Webmasters can easily go to these libraries, choose the desired font and use the codes in CSS properties. They can also choose different fonts for a particular website. Using custom fonts will make the website personalized and unique. This also helps in showing the company’s personality and the quality of their services and products.
• Popup Boxes
This technique is commonly used in desktop programs and mobile apps. Webmasters are also joining the world of online popup boxes with their websites. Business owners can introduce offers and new products or services through this method. This is a good marketing strategy for companies that need to tell future and current consumers about their new products and services. Visitors can click the popup boxes or easily close them if they are not interested.
• Simple but Artistic Designs
Traditional websites are loaded with designs, images and navigation menus. Visitors have to wait for the whole page to load and click to navigate to the information they need. At present, visitors prefer simpler but artistic web designs. Webmasters choose fonts, images and colors that are not overwhelming but speak to a particular audience. Some use simple colors like black and white as a background with the focal point highlighted. This puts focus on the desired object and does not crowd the page.
• Ribbons and Banners
Webmasters have been using ribbons, banner navigation bars and small ribbon badges on their websites for years. This trend doesn’t seem to get old among web designers and developers. This technique allows visitors to easily leave comments or their e-mail address. With this, companies can stay in touch with consumers for future business transactions.
• Large Icons
Originating from Mac OS X icon designs, over-sized icons are increasing in popularity these days. They provide visitors with easy website navigation. This technique attracts the visitor’s attention and gives companies an edge.