Taking The Mystery Out Of Viral Blog Sharing
Have you ever heard the phrase “Content is King”? This statement could not be any truer in today’s age of sharing. Viral blog sharing is by far one of the most effective ways of gaining a readership, and building a community.
Blogging can also bring your website traffic that could potentially turn into new customers. Creating a blog post alone can be difficult, and making your post go viral is ten times harder than actually writing it.
If you follow these few simple tips, you will have taken your first step towards virility in the “blogosphere”! Just a bit of writer jargon, sorry…
Viral Blog Sharing | Presentation
So let’s get started, the first step to creating a viral blog post is its presentation. Internet users can be quite lazy, and like to scan through posts to
find the answer that they are looking for. This means that you must make a post that can be easily scanned over. Chop your post into short paragraphs instead of leaving a huge wall of text. A lot of people dislike reading as it is, so make your post a little less intimidating to the average Joe. Readers like short and concise posts that get down to the answer, since that is why they visited your blog post anyway.
Create headings for different sections of your blog post! I cannot stress this enough. I have personally seen tons of posts that have absolutely no headers and it drives me insane. When someone comes to read your post, they want to be able to scan through it and know what is being discussed. This makes it easier for the reader to view the section of the blog that they would like to read the most, instead of reading parts that may not interest them. Plus readers can get the gist of a post by simply reading a few headers, as opposed to a post with no headers.
Viral Blog Sharing | Search Engine Optimization (SEO)
If you have not heard the term “SEO” yet, it means Search Engine Optimization. SEO determines what words will lead to your website on search engine such as Google, Yahoo!, and Bing. You must choose what keywords you would like posted throughout your blog post so that it can gain as much online exposure as possible. Use a free tool such as Google Adwords, and run a few keywords through and see if the competition of each keyword phrase is high or low, and if it has a large amount of monthly global and local searches or not. This determines if the word, or phrase, is worth using within your post.
Say you are writing about the top 10 iPhone apps for 2012. You may want to consider using the keyword phrase “Top 10 iPhone apps”. Odds are that it has high competition, but if you are using Google Adwords, you will be provided with other suggestions that are related to the phrase.
Choose which keyword or phrase works best for your blog and incorporate it throughout the post. Be sure to put your main keywords at least once in the first paragraph, once at the end, and attempt to include it within your blog posts title. Then a little bit of back end work is needed to add the keywords to your posts Meta tag description as well.
BONUS TIP: Always ask a question at the end of your blog post. This is a great call to action, and can really get a great discussion started causing others to share your post!
It’s Your Turn!
What are some of your personal tips to making a blog post go viral!?