The success of a blog is linked to loyal readership. You could buy traffic, give away stuff, or run competitions to get traffic. But these tactics will not give you loyal readers. Readers become loyal when they love your writing, your blog and you as a blogger. It is better to have a few loyal readers than numerous one-time visitors.
The following are tips for creating loyal readers.
Keep your topics focused
If you have a long category list, you are likely to lose your readers. Therefore, it is important that you keep your topics less and focused. Stick to your topics, keep them updated, and never digress from them. Digressing from your subjects means a decrease in the number of return visitors.
The blogosphere is about crowds; chats, talking, shouts, speakers etc. Your blog readers are an important source of ideas, therefore get them talking. You might just learn something in the process. However, knowledge sharing needs to be mutually beneficial. When your visitors talk, you need to respond to them. Interact with them preferably through your blog. Where possible, avoid IM or email chats, but encourage visitors to use the contact from on your blog. Once the form is submitted, they are likely to read other posts in your blog.
Read and reply to comments
Getting comments is not enough; you need to respond to them. Unless you respond to them promptly, they become liabilities. When questions remain unanswered, visitors are left with a very bad impression of the blogger. Therefore, you need to make it a habit to reply to comments. You could respond to them all together occasionally, rather than responding to them one-by-one. This will not only save time, but will also keep you focused.
You canâ€™t do all the talking all the time. Though you might be an expert in your field, you canâ€™t give answers when you havenâ€™t asked any question. When people visit your site, they might be left with questions. It is your responsibility to answer them before they leave. You can make things easier by asking questions. This will show that you value your visitorâ€™s opinions. Therefore, when writing articles, it is advisable to embed some questions within the post.
Disagreeing is a great way of expressing your opinions on a particular topic. If you disagree with an article posted on another blog, express yourself through your posts. Let your readers know that the writer missed it. Disagreeing is not necessarily a negative thing; it is just a chance to prove your expertise. So feel free to disagree with other bloggers who write about the same subjects you are interested in. Your readers will love it.
Donâ€™t get corrupted
When there is too much information, you might get misled. You articles could end up contradicting other articles you have written previously. Your visitors will read your archives, and you donâ€™t want to confuse them.
Be consistentÂ Â
Maintain a regular posting cycle. It is advisable to have a schedule for posting. This way, your readers know what to expect.
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