Bloggers should embrace guest posting as an opportunity to expand their blog to more varied content and a wider readership. While some bloggers regard guest posting as too risky of an enterprise since you’re allowing a stranger to post their views on your site, I think the risk is worth it. A guest poster may touch on an aspect of your blogs central theme that you might have ignored or never realized. Below are some compelling pros to consider if you’re uncertain about the prospects of guest posting on your blog.
Guest Posting – Brings in new readers
Guest writers on your blog can potentially draw in new followers, which could mean more traffic for your site. If the guest writer has their own network of readers then those readers would likely to spend time browsing your site for related content after reading the guest post. A good guest writer will likely write strong content that may attract entirely new readers to your site. If the guest writer’s strong writing does bring in more readers, you might want to take a cue from them and take a look at improving your writing!
Guest Posting – Open the blog to discussion
Guest posts tell your readers that you’re open to outside opinion. Once readers see that you’ve allowed another person to share their ideas with them, it may spark a change in your blog’s writer/reader dynamic. Your readers may be more inclined to comment on your posts if they see that you’re open to post opinions, particularly if they don’t exactly match up with your own. Also you may gain a better understanding of your readership by gauging how they react to the guest post. At the very least, the guest post can act as an assessment of the receptiveness of your readers to content other than your own.
Connect with like-minded bloggers
If a writer wants to draft a guest post for your blog, it’s likely that they possess some interest in your blog or the blog’s content. If they write a fine guest post, you might connect with that writer or add them to your network of trusted peers. If their post is successful then you know you have at least one other writer you can rely on to post content for your blog should you need assistance in the future. And if the writer has their own blog, feel free to ask if you can guest post on their site to get more exposure for your blog!
You still have the final say
Remember that you review the guest post before it’s posted on your blog. Don’t feel pressured to publish content simply because you accepted a pitch for a guest post. If you have any reservations about the quality of the guest post, simply voice your concerns to the writer. Be constructive but direct in your criticism. It is, after all, your blog, so an experienced guest poster should have no problem working with your edits if they want their content published.
Byline:
This is a guest post from Carol Wilson who writes for business insurance. She contributes articles about a variety of marketing, business, stock market, small business topics. She can be contacted at: wilson.carol24 @ gmail.com.
Related articles
- 6 Ways To Boost Your Guest Post (bloggingot.com)
- Guest Posting 101: Penning the Perfect Post (blogworld.com)
- When Guest Posting Bites Back (bloggingot.com)
- How to Get Guest Bloggers to Flock After Your Blog (zacjohnson.com)
Isn’t blogging all about sharing, connecting and networking building so why should people be pessimist about guest posting? If you are still unsure about guess post, make the rules clear to the person about what you want to see covered in the post. Plus if in the end you do not like the post, you have all the rights of the world to reject it. very interesting post by the way, thank you.
Hi Carol thank you very much for your guest posting article. I always love reading the topic about guest posting. W
Guest posting has catapulted many newbies to success in a short space of time. I have also benefited from it.
I agree with you, I heard the owner of youngandpro he make a lot of money because he recently doing guest posting. Amazing
I know that guest blogging value is going down because of its overuse. I personally like it a lot because i had a great success with it. That’s why i advise bloggers to be responsible and don’t allow spammers to ruin its credibility.
guest blogging gives us lot of benefits. like it is the best way to divert traffic to your blogs also. it is the only methods which creates a platform for same mind bloggers and so on. great post
Hey everyone,
Thanks for the comments, I’m glad this guest post generated some discussion about guesting posting! I think it’s a great way for new writers to get exposure.
Guest posting is the perfect method to draw more readers and its an example to people from other professions as well. I’ve also noticed that guest bloggers writes the articles and in return gets traffic. Also, its interesting when the guest bloggers communicate with the commenters or readers.
I really appreciate your techniques for guest posting. It definitely cuts through the clutter of avoiding all the pleasantries that people normally go through. I am going to start using this new method right away for all of my guest posting.
for me guess posting is sometimes could help us because we get some new idea,and by that we can meet new friends through internet,honestly i am so happy that i found this post in fact i read many times,i ope i succeed to my work by the help to this.
Guest posting is a great idea and beneficial to all parties concerned. It is also a great way to forge relationships.
Most bloggers consider the risk not worth the benefits. I tend to agree with them on a certain level. You’re talking about bringing new visitors, but the question is, will those visitors stick? And if not, what good’s a two day spike in visitors? Maybe it’s only good to the ego.
I think guest posting is something good for both sides as the guest gets more exposure for his content, especially if the host site is a reputed and popular one. Meanwhile, the host gets a fresh new perspective on his site that his regular readers are sure to enjoy.
My first question here is : How can I find reliable GUESTS ?
Obviously, I can find some PAID guests but how can I find free and reliable FREE guests ?
2 things you can do.
1. Make sure to tell a potential guest poster what type of post you are looking for.
2. Ask to see examples of their work.
Simply writing good content and focusing on driving more traffic to your site will bring the writers to you. Make sure somewhere on your blog you let your readers know you are accepting guest post.
Thats TRUE there are many advantages of guest post like
1. Build New Relation with Top bloggers.
2.Get New traffic.
3. Best and most effective way to Promote ourselves
4.Get new idea from new content
And thus due to all such reasons it very booming nowadays.
I am a big supporter of guest blogging. I recently picked up out first US-based client (we are in Australia) from a guest post I wrote for a WordPress blog based in the states.
I also allow guest posts on all of my blogs as it’s a great way to get another perspective and also keep the content being produced regularly on the blog while not compromising on the post quality (scraping the bottom of the barrel of your own ideas).
guest posting is the best way to attract more traffic to your web and also it enhances one,s ability and also a great way to share back links with each other. another thing is that a guest blogging also shows that this blogger, web is also authentic and also a authentic commentator.
Many bloggers are receiving great benefits because of guest posting. This is very easy to do so long as you have the correct and interesting idea in mind which you think will really catch the attention and interest of the viewers who will be reading your post. A lot of viewers are reading post which are not just interesting but has a meaning as well.
I don’t have a wider view on how this guest post does but somehow reading it from this article it all makes sense now. I like the thought of having it since as you have mentioned it will do a lot of good as well .Also it is like killing 2 birds at a time. You will get visitors and maybe a potential visitor that keeps coming back and you will be able to learn on how others does with their own blog not to copy it but do have an overview from it.
Guest posting benefits the blog owner as well as the author himself. The guest would gain readership if he provides a valuable information that is related to the current niche. On top of that, he can get some links back to his blog or site. For the blog owner, he get a break to do something else. Not only that, the current readers would read a new style of writing. However, it’s hard to find a good guest posting that is compatible with the blog owner’s taste.
One of my websites, contains a guest book created by php. For security reasons I can not mention the URL of that site, but I will say that it is a educational site. The site is heavily attacked by unwanted message postings. 95% of the messages posted are indecent. So I have to delete those guest book entries. Could u please give me any code or hints to get ride of it, so that I can block indecent postings? Please help.
Hi, as my blog becomes more and more popular I see more and more undecent post. I believe its because a lot of the people behind promoting those sites use software to get backlinks. There really isn’t to much you can do besides ad captcha forms , require people to fill in more specific details etc.. WordPress has a bunch of anit-spam plugins. I think though ultimately you are better off accepting it than trying to fight it.
The only thing you can truly control is who you allow to comment. Sure its a pain in the ass, but it is what it is… I don’t use guest books so i am not 100% sure how they work.
Guest posting is all positive in my book. That doesn’t mean you don’t need to do your due diligence on who you allow to post and where you post, but with a little homework, there are just too many positives to ignore.
In my opinion bloggers should allow guest bloggers to come in and blog related to their niche. Some bloggers do think that their site value may go down but its not like that, the more you connect with people the more you get out of them and a blog is place to share what ever we know about. A Blog is a place to share not commercialize it.
Hey Carol,
I agree. I wish more bloggers would see the benefit of allowing guest posts. I am a recent convert myself once I realized how valuable guest posting on other websites in your niche could be, both in terms of SEO, real traffic and just general awareness about your brand.
I used to think, I want to put the good stuff on my blog but now I realize how much more valuable a great post on a high trafficked blog can be than just another post on my own blog.
I think guest posting is definitely a positive thing. Apart from letting your readers get a different flavor of writing, it also helps you gain credibility based on the reputation of the guest blogger. Similarly, it also helps the guest blogger get more recognition from an already-established readerbase.
-Jean
We’ve used guest bloggers on occasion and it worked out well. The writer gets a quality backlink and some additional exposure, and our blog gets a pick-me-up with a fresh perspective. If we in turn, blog on their site, it’s the perfect google-friendly way to exchange links. Good article, not sure guest blogging is really used as much as it should be.
The very nature of blogging is that it allows businesses to spread information in a more relaxed and conversational way than typical avenues (press releases, news broadcasts etc). This means that guest appearances on a website blog should be actively encourages. I couldn’t agree more. Great web design idea!!