Soon after you started blogging you probably realized that, despite all the clamoring for creativity, novelty, and heart, there actuality isn’t much room for any of those things in a standard blog.
Once you carved out your niche and start posting articles, you probably began to fall into a pattern of post format, varying the formula slightly from post to post, but for the most part drawing from a pretty limited toolbox to write your posts.
These cookie-cutter post types should be familiar to you: the narrative post, in which a valuable lesson is conveyed in metaphor or simile throughout the post; the magazine post, in which you imitate the style of popular magazine articles, making full use of edgy language and voice; the DIY post, in which you teach your readers how to do something. Even the blogs that tell you to be more creative are usually written in one of these typical structures.
What gives?
How are we supposed to keep our readers engaged and entertained as we edify them, if we can hardly keep our own eyes open while we are writing? Robert Frost once said, “No tears in the writer, no tears in the reader. No surprise in the writer, no surprise for the reader.”
The trick is to start thinking creatively about the entire blogging process, and not just trying to come up with new content.
Sure, you can get by the way you have so far, posting new articles the way they have always been done. Or, you can liven up your blog and rekindle your passion for blogging by experimenting with different forms of posting, trying things that are new and fresh and exciting to you.
Consider using new mediums to communicate your message. If you’ve always liked video, why not make your next how-to post a video post, or even better, a comic strip that is both entertaining and informative. Write your next narrative post from a fictional first-person point of view, or as a poetic ballad, where a character performs the tasks you were going to just tell your audience to do.
On the one hand, people like what they’ve always known; on the other, giving people something they never knew they always wanted leads to longer lasting success. Establish yourself as a reliable, trustworthy voice first, but always be looking for new ways to present your material. Your audience will appreciate the novelty, and you will find that blogging is exciting for you again, too.
Excitement runs downhill. If you recharge yourself by discovering new ways to talk to your readers, they will respond by talking about you to their friends, and word will spread quickly about your out-of-the-box approach. But don’t take my word for it — go and discover for yourself.
By-line:
Mariana Ashley is a freelance writer who particularly enjoys writing about online colleges. She loves receiving reader feedback, which can be directed to mariana.ashley031 @gmail.com.
Some good tips, I keep thinking about using more video and I must get on with it, I’m sure once I start I’ll wonder why I didn’t do it before. Video is definitely easier and more appealing to visitors.
Such a great article! My resolution for the new year was to live up my blog, make it more attractive and through these steps to increase my traffic! I’m sure that your tips would help me to reach these goals, so thanks you for sharing your tips!
Thinking outside the norm can really create some wonderful results for your blog. Thank you so much for the ideas Mariana.
– Robert
HI, very good, this a very well arranged article, i am also agree with MATT. sometime video is more appealing to the folks.
I love this! With the world of blogging becoming difficult to earn a living in, it has become very important to venture outside of your comfort zone to help make additional income. An outside of the box idea such as this could help you remain self-employed and working from home.
Don’t out of the box – think out of any shape.. 🙂
We embed videos in some of our posts, but I’ve never thought about doing a complete video blog – good idea.
I totally agree with this one. Thinking outside the box is one way that we can make the system work or even better than we just learned, especially for our blogs.
Cheers!
Dan Lew