Infographics are one of the hottest trends in web design and publishing. What is an infographic, you ask? It is perhaps best described as an illustration that combines text and images to share information on a specific topic. In many cases, the images are merely simple graphics bearing plain looking text. Simplicity aside, infographics are growing and increasingly becoming a valuable tool in the social networking space.
They’re All the Rage
Infographics are very trendy right now, and that factor alone makes them incredibly powerful. And even though they are becoming more popular, they are still enough of a novelty to provide a competitive advantage to those who use them correctly.
Just think, while all your competitors try to wow audiences with video and other popular content formats, you could stand out with a well designed infographic that gives your social fans all the information they need to know.
Best of all, statistics show that good looking infographics have tremendous eye-popping appeal, another huge plus for social networking managers tasked with gaining attention.
They Drive Traffic
One of the most important duties assigned to a social networking manager is generating interest on a platform like Facebook or Twitter, and converting that interest into traffic for another site. If this is something you are responsible for, you will be happy to know that infographics offer great SEO value.
For example, simply creating your illustration, optimizing it with keywords and complementing it with relevant links can instantly improve your rankings in the search engines. The good thing about the SEO value of infographics is that the benefits work both ways by driving traffic to your website and social spots as well.
They Get the Job Done
Infographics have the uncanny ability to simplify the content creation aspect for the publisher, while also making the consumption part easier for the reader. The former is especially true when you are not the best writer. In this case, you may find that putting together an infographic is lesson time-consuming than cranking out a blog post or email campaign. The reader benefits by having access to content that is a breeze to digest. Being able to take vast amounts of data and transform it into easily comprehensible information makes infographics valuable to all parties involved.
Creating Quality Infographics
There are plenty of benefits to be had from incorporating infographics into your marketing mix, but social networking managers should know that their ability to garner great results is all in the design. For the most part, the ideal infographic has the following three qualities:
1. Easy to read – If your illustration is viewed as confusing, it definitely isn’t serving its purpose.
2. Looks attractive – Your infographic doesn’t have to be fancy, but it should be attractive enough to make a good first impression.
3. Strictly Factual – This is the most important element here. When people start questioning the reliability of your information, they will start to question your credibility as an authority figure.
Infographics have a lot to offer the busy social networking manager. Approach them with a game plan, and they can deliver fantastic results.
Francis Santos is a writer for Benchmark Email, an email marketing software company.
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