Shhh! This is the Down Low On Blogging
What I am about to tell you might be top secret, so secret in fact I probably shouldn’t even be talking about it. Keep reading because I am about to tell you how to turn your blogging efforts into a real business.
Isn’t there always a but first? The fact of the matter is that there are literally thousands upon thousands of people suffering.. They are suffering because they are being mislead into believing that things have to be hard.
It probably started with our parents parents telling us things like we have to work hard etc.. Blogging is all about expressing yourself through words. I know there are bloggers out there that swear you have to spend long hours doing seo research but I think these serial bloggers miss the whole point of blogging.
I don’t think blogging was ever meant to be difficult, I think it is bloggers telling other people that it’s difficult that makes it difficult. I have been blogging a long while now and the majority of money I have made from my blog is the relationships I have created through blogging.
The fastest way to implement blogging into your marketing
This is where The mass confusion starts to happen. The best way to increase traffic to your blog is by sharing your blog post with your email marketing list. This is also where it gets hazy.
Building a list really isn’t that hard at all. The fastest way to do it is to get involved with something that get’s people interested. The most important aspect of list building is that you get leads fed into your own autoresponder.
We can debate all day the merits of different autoresponder systems, however the majority of online marketers will tell you including me that Aweber is the best system in town.
Another selling point of Aweber is the fact that as far as I know it works with pretty much every script on the market and every business opportunity online.
Once you have your autoresponder you need to connect it to a couple of things, for example you can connect aweber to empower network and use empower network to build a email list via their lead capture pages feeding into your autoresponder.
Sure I am biased towards empower network, but most other programs online will also let you connect your autoresponder to their lead capture pages. If not they are lame 🙂
Now that we have that cleared up a bit.
Aweber allows you to use your blogs RSS Feed to syndicate your blog post to the list you are creating. In this way you can let the people on your list get to know you better by blog broadcasting to them. This is how I did it when I first started blogging.
I couldn’t get seo rankings to save my life, but I could go promote a lead capture page and get some leads.. It was the combination of blogging to email marketing list that actually started creating results for me.
This is why blogging isn’t hard.
Be yourself, talk how you want to, say what you want to and share it with your list. You will quickly find out if what you are saying resonates with the people who are on your list. A mistake a lot of people make is they think sales are made on the front door. Meaning they opt into something and that something they need to buy.
Let me tell you the truth, the truth that apparently nobody else wants to talk about. There is a front end number that converts on most things. This number isn’t that good, but it’s better than nothing right?
The real money is made on the back end after you have branded yourself via blogging maybe some video marketing to your email marketing list. It can take several months to convince someone to do business with you.
If anyone says differently they are lying to you. Trust isn’t a easy thing to earn. This is why, when you hop from one program to another program to another program you burn out your list.
You are telling them that you have no idea what you are doing. You are telling them you are desperate and will try and sell anything. This is why after getting 200 leads or so people don’t see results.
They don’t understand they have to warm their list up on the back end.
…Let me one point clear
There is a difference between hoping from one program to another and recommending things like plugins or software to your list. My rule of thumb is focus on business, but also recommend the tools and software you use to get the job done.
People may not be interested in your business, but we all use the same tools to get the job done. This can also be another stream of income for you.