Email is a very affordable and easy strategy for marketing your business online. Email marketing can be used to share information about special coupons and offers, new services and products, or upcoming events. You could also use it to send thank-you notes to your customers.
The following are some tips which will help you run an effective email marketing campaign.
1. Request for permission
Merely having someone’s email address does not give you the right to send them promotional materials such as newsletters. Make sure you ask for permission first either through a personal email invitation or by phone. This will help you keep your promotional efforts CAN-SPAM compliant, as well as free from complaints.
2. Offer incentives
Offering incentives encourages people to join your mailing list. You could consider offering incentives such as free white papers, contest entries or coupon offers.
3. Seize every opportunity to create awareness
The first step towards creating awareness is having a signup form clearly displayed on your site. You should also identify and take advantage of every other opportunity available to invite people to sign up for your mailing list. This includes email signatures, invoices, brochures, receipts, business cards and flyers.
4. Offer various communication options
People have different preferences when it comes to the frequency and detail of email. To ensure as many signups as possible, make sure you offer several options that people can choose from.
5. Set clear expectations
When people sign up for your mailing list, they should to know about what to expect from you in terms of the frequency and content of emails. You therefore need to set clear expectations and stick to them.
6. Start small and build patiently
When getting started, don’t ask people to submit too much information. In most cases, a name and email address is enough. Later on, you can offer your members the option of updating their subscription preferences. Asking for excess information at the onset will only put off people and curtail your registration efforts.
7. Build your own list
Don’t be tempted to buy a list from anyone. In many cases, such lists are filled with errors as well as email addresses which are out of date. Instead of purchasing lists of questionable origin, take time to build your own credible list.
8. Use specialized email marketing solutions
Many people try to carry out email marketing using standard software programs such as Google Mail or Yahoo Mail. However, in most cases, they end up frustrated due to the limited capacity of such programs. To appear professional, you need to use specialized email marketing solutions. Such solutions will help monitor your emails and notify you whenever someone opens or forwards a message. This way, you are able to determine which of your messages were most effective.
Charles Mburugu is a professional blogger who likes sharing tips for internet marketers and bloggers. Currently, he is writing for Flash templates.