People don’t buy boring, unimaginative, T-shirts, and they won’t buy your blog message if it comes across the same way. To build an audience takes marketing skills – the same marketing that goes into creating a classic T-shirt. Think about the last time you went out to buy a T-shirt. What motivated you to pick up that particular one? If your blog had a T-shirt, what would it look like and why would someone want to buy it?
How to Create Your Brand
Here are a few things to consider when you are developing your blog’s brand.
- Differentiate – How is your blog different from all the other blogs out there talking about the same topic? Consider this: When someone buys a T-shirt it isn’t because they have run out of clothing. In fact, the utility of the shirt is probably last on the list of why a person buys a particular T-shirt. While good content is important, the truth is there are plenty of blogs out there talking about your topic and you must find a way to differentiate yourself. What makes your brand special? Think hard about how you are different and then accentuate that feature so that you attract the right customer.
- Target Your Ideal Customer – Not everyone likes T-shirts with political messages. Not everyone wants a T-shirt about their vacation. Usually, T-shirts with messages appeal to specific demographics and your blog will also have its own demographic. This is your ideal customer. Target your message to your ideal customer so that you attract the people most enthusiastic about your writing who are willing to share it with the world.
- Grab Their Attention – A colorful T-shirt with a great slogan and lots of color or a powerful image is more apt to get noticed than a plain black and white one. Posts with images are more likely to be viewed than those without a corresponding image. Write for the web, using subheadings or bullet points to help people skim articles and draw their attention quickly to the items that interest them most. Your blog post title is your slogan and if it is drab, odds are your reader won’t even read the first sentence. Create killer titles that are sure to increase readership.
- Tell a Story – Every T-shirt tells a story. It usually does so in a very concise and pointed way. Political T-shirts are worn by people who want to persuade others on specific voting issues. Other people wear T-shirts that bring attention to their favorite cause. Humorous stories make people chuckle and entertain them, but also draw attention to something of importance. Create a blog with content that delivers a unique story line and watch your readership climb and respond.
Guest post contributed by Charles Dearing, for WhoIsHostingThis.com reviews – A review site that provides information about most popular webhosts.