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Whether you are selling information, services, or products having strong content is what makes the sale. Your information needs to inform, the services need to be explained, and the products need to be descriptive. While there are a few online shoppers that know exactly what they are looking for, the content is how they find you.
Your words need to have the power to inform any visitor to your website about what it is they seek. Your visitors need to leave your site knowing more than when they first arrived. Why is this so important?
1. Income – The better your content is in terms of information, the greater are your chances of income. You want your website to reach more than a thousand visitors per day in order to generate a meaningful amount of money regardless of your niche. Without viable content, the numbers simply won’t be there.
2. Return Visitors – If your content is meaningful for the reader, there could be a chance that he or she will return to your site as a viable source of the content they are looking for. The more often they return, the better are your chances of capitalizing on it in one form or another.
3. SEO Relevancy – The more relevant your content is to a search term, the better your website performs in search results. This is usually accomplished by keywords and phrases that search engines look for throughout your content. However, recent changes to search engine methods such as Google cause these content “bots” to crawl for relevant content on either side of the keyword. Keyword flooding is being reduced and now your content has to be meaningful for the reader.
4. Solidifying Expertise – By having knowledge of the content you are providing, you can begin developing a reputation for being an expert in your field. As long as the content is based on factual information and proven methods, the reputation of your website could begin to grow. The more reputable your website is, the more likely people are going to spend money on it.
5. Bouncing – In Google Analytics there is a measure of data referred to as a “Bounce Rate”. This Bounce is caused when an individual visits your website and leaves without exploring your content. Your content should focus on having a reduced Bounce Rate. This shows that visitors are exploring your content, each time increasing the possibility for income. The only way to decrease this rate is by having informative content.
From a SEO standpoint, having keywords may help the search engines allow visitors to find you. However, if the content is weak or uninformative, then visitors will go somewhere else for what they need. People browse the Internet to increase his or her knowledge of a particular subject. If you can’t provide that knowledge, then your ideas of making money online will surely fail.
Author Bio:
Jack Meyer is a regular contributor for http://www.nannybackgroundcheck.com/. As a detective he wants to spread the knowledge of terrible things that can happen when people don’t fully verify the credentials of a caregiver or any employee. He also writes for various law enforcement blogs and sites.
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Before starting SEO, it’s crucial to build user friendly website. Good design, easy to navigate, informative content and easy to share content on famous social networking sites. Then you should focus on SEO so that more and more people come to know about your website.
I think if we use this simple technique then we can easily see good conversion even with low traffic, as quality of any website matters most.
So true Jack. I remember one day I got several thousand visitors from Stumble upon but as you probably know, the bounce rate was super high. Getting a thousand visitors a day is my current goal and I am steadily working towards that.
Content is so, so important because there is SO MUCH of it online these days. In any topic there are thousands upon thousands of places to go for information, and if you don’t have the right level of content on your site, viewers will simply look elsewhere. It’s a competition, and you have to develop content that will bring web goers to you instead of others within your same topic/theme/what have you.
Since the google algo update, creating spammy backlinks are now just a waste of time. For now, unique and quality content is the king. So if you have time to write content, this must be your goal and and be sure you don’t submit duplicated content as google is more getting wiser and smarter today. It is also advisable to check your content and see to it if it passed the plagiarism checker.
I have to agree on your points here Jack. But I guess getting a specific audience to read your site is the main challenge. Satisfying readers through content and appearance is definitely a plus!
I completely agree with this post. There are so many internet blogs available. Readers and visitors can afford to be choosy, and good content is the foundation of developing a good visitor base. Without good content, blogs can not survive. There are always competing blogs with better content. It is absolutely essential that bloggers continue to focus on content even after they have a large number of visitors.
If you’re blogging just for the heck of it, it’s definitely not a path you’d like to go through. A blog should contain exact and accurate information, with a lot of people simply googling info, you might be disiminating wrong information;
Content is and will always be the king and its importance can just not be neglected. These are 5 excellent points you have made here. Thanks for sharing.
I’m right there with you on this post. I personally believe that Content is the most important thing in SEO and Social Media strategies. Who really wants to read a boring blog or post? Nice Image! That’s a telling piece of information in and of itself.
Definitely agree with this. Though it would help if your site had that snazz to keep people coming. I have a friend who has this blog filled with a lot of information, but the design was a bit lousy, she got 500+ his for the past year while her best friend has an equally informative blog but has a better design she now has about 30,000 hits in just six months!
Having useful, quality content is the key to having visitors and minimizing the bounce rate for your website. Thanks for the informative share.
Great article. It’s hard sometimes for online sellers to create unique content, especially if they are in a very competitive industry. Sometimes feels like a dog chasing his tail trying to keep up ahead of the curve. Thanks for the post, good read.
Yes, content is vital to online success. I have sites that rank extremely highly simply becuase the content is not only unique, but also informative, which in turn drives traffic, return visitors and high pageviews. Consequently, the sites have a low bounce rate (as long as they show up for the right keyword combinations). One thing I would note is that new/ fresh content certainly drives high visitor numbers, but not necessarily for the right keywords. As the new content becomes embedded in the search engines, the visitor numbers drop off, but the bounce rate also drops down- this is because the search engines have ranked the content for the right keyword combinations, meaning that visitors in turn are seeing the content they’re searching for. It’s an itterative process, which results in your site ranking for the correct keywords over time and needs to be kept in mind when developing for SEO.
I agree with many people here. Quality content is going to create quality followers. Thanks for the informative post.
Regularly updating your blog with useful content is the basic need of a successful blog. The content you provide is what will keep readers coming back for more. Make sure you have something new and interesting to say to them. Moreover interaction with reader is also important.
yes you are absolutely right,cause sometimes its hard to identify marketing strategy,but also easy way find out this fresh content,quality full content and description also take you higher.motivated information is basic rule but quality information must attendant in your every post.By the way thanks for your great post such as its help us many ways..