- Image via Wikipedia
Have seen all the ads for
online business?
It seems lots of people are making money on the internet. I bet you are wondering why your business is FUBAR. <— If you don’t know what the word means click the link to find out !
The problem is you have been told a lie and that lie is that it is very easy to make money in a online business if you just do X,Y and Z. The problem is you weren’t the only one told that. Matter of fact there are tens of thousands of people who have been told that rubbish.
Let me ask you a serious question right now about your online business.
How many of you have a zillion ebooks on your hard drive that never get read? Or worse how many of you have all these ebooks and start applying the stuff you read only to find that even after applying the stuff you still aren’t making any money? Are these helping your online business?
I am a good student and I apply what I learn. The problem is what needs to be taught isn’t in the ebooks. I know because I have thousands actually I did a recent check I have over 4 gigs of nothing but pure garbage. Sure there are some golden nuggets here and there , but most of the stuff is absolute junk.
What is even creepier is the fact that each ebook /report/mp3/video all say the same exact thing just in different words. Regardless of how pretty the cover looks. OR how well the sales copy reads.
This is the problem with online business today.
I want to let you in on not so secret SECRET! —-> Pretty much most of the “guru’s” that are taking your money didn’t get their start in the internet marketing get rich niche. They started out selling something like “How to get rid of acne in 3 easy steps”
Ironically, you will see a billion how to blueprints all telling you that you need to build a list, brand yourself and countless other words of wisdom. But you hardly ever hear anyone talk about what you should really be doing to get your online business going.
It gets even better, because most people who have been marketing online for 2 years or more already realize how hard it is to make money selling a online business opportunity they switch gears into providing services to you.
That’s right, instead of they themselves standing behind the products they started selling, they dropped them and moved on to taking your money directly and cutting out the middle man all together.
Ever hear the saying TEAMWORK MAKES THE DREAM WORK!!!! This is a mantra you will hear echoed from thousands of helpless people all hoping that somehow its going to get them to the pot of gold.
The reality is this –> It is you and your computer and that’s it. There is no such thing as team work, just some leader type person trying to drive you to make them more sales. Behind close doors they could care less about you. And if you start complaining they may even forget your name all together.
So how did it come to this? I like to believe most people are good people. We all have our shares of ups and downs. When it comes to online marketing we throw logic right out the window and we start listening to our hearts. We want to believe and visualize that everything is going to be peachy.
How To Get Your Online Business Heading In The Right Direction
First and foremost, if a person is just blasting ad after ad into your inbox get off their list, they aren’t helping you any they are just trying to figure out what nerve they can hit to take more of your money while you are still confused about this whole online business to begin with. You need to start realizing that money online isn’t made because you joined a business online that is the best. You start making money online because you yourself learn how to be a good “Internet Marketer.”
Debugging The Internet Marketing/Network Marketing Myth
Affiliate marketing only works for people who already know how to sell stuff online. It is not actually the best way to start your online venture. The reason is because you don’t know how to sell anything yet.
If you are into affiliate marketing or network marketing, you do not have a online business, you simply are someone else’s worker. You just got yourself a job except you only get paid when you get results.
You need to become a business owner. What I mean by this is you need to collect payments directly from consumers. Then you can say you have a business. Until that point you really don’t have a online business, you are just like a sub-contractor or something.
Your life will be more rewarding if you are truly doing something you love to do. If you want to start an online business that is great, fantastic even, but don’t jump into this with your eyes closed.
There are many many skills you need to learn. While you can outsource a lot of the work this isn’t an option for many people.
- You can start a business on a shoestring.
- You can get paid for doing something you love to do
- You can apply all the internet marketing strategies to just about every single niche online
- You do have to spend money on furthering your education
- You do need to buy software products and services that help you build your business
How the game is played
First find your success, get involved with a niche that you love and start making sales. Create your own info product. The thought of this scares a lot of people but let me tell you how easy it really is. Use Microsoft word or openoffice and write a how to document on whatever it is you know how to do.
Make a crappy lead capture page, simply use a heading that says something like. “Are you having a problem with ____, now solved in 3 easy steps!!! Download your free report now…”
Simply go to google adwords and turn traffic on. You will find out in about 2 hours if your report is valuable based on the number of opt-ins you get into your autoresponder.
This is where affiliate marketing becomes useful. Maybe you haven’t really created your own product yet. But I bet if you do some fishing around you will find products in your niche that offer affiliate programs. In your follow up emails you can recommend those programs to your list.
Eventually you will get good at this and may want to create your own product and set up your own affiliate program. Since you are now making money because of your free report that YOU created you are creating a success story unique to you. This is what starting an online business is all about.
Once you create this success story you can turn around and sell your own unique how to make money online blueprint if you want. Or you can continue to go your happy way living your life cashing checks and enjoying yourself.
There are countless people online making a good living you never hear about them because they are not involved with this industry. Internet marketing/network marketing/make money from home etc……… They are out there helping consumers get what they want.
Find your passion , find your niche.. And learn all you can about internet marketing. You will find you will get more traffic and make more money in a niche that is not saturated with people who are desperate to make money online.
If you enjoyed this article please leave me a comment I would love to hear your opinion. And for heaven sakes get a gravatar first! People with faces get further in life. I wish you much success in your online business.
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Yup your right, you need both persistence and patience. When I first started marketing online I jumped around all over the place.. It didn’t take me long to realize that was a bad thing to do.
Patience, patience and stamina. Also after some months you feel you become crazy… Sometimes you have to stop working on the computer and so something else.. Also the competition is getting bigger and bigger….
Abendtasche: That the competition is growing is certainly true. A few years ago you could easily earn some money over the internet without putting a lot of work into it. Nowadays there are a lot of people who have exactly the same idea as you. So either you have to be really creative or you have to work harder than everyone else which makes it a full time job.
Great article larry!!! I really enjoyed it, its pretty brave these days to tell it how it is. Most of the so called Guru’s still advocate the “Fake it till you make it” strategy, which I COMPLETELY disagree with, you’ve written an honest approach which I hope everyone appreciates, keep up the good work.
Hi Paul, thanks for the support. Ya I sorta am fed up with all the propaganda online.
Larry,
Yes I agree with you that a person who decides to make a living out of ‘online marketing’ should first be clear about the product or service he or she is most suited to market, or where they would have more credibility selling.
Spending time finding the best niche for you matters more than comparing commission rates in clickbank or affiliate junction. This is why, many of us have read cases wherein an affiliate marketer turned around his or her affiliate business after selling the right product for them (e.g. rosalind gardner on ‘dating membership sites.’ )
You can’t sell ‘other people’s product’ if you don’t like them or take time to learn about them. Why should people buy from you and not from other affiliate marketers? This is why you have to demonstrate your expertise that you can help them better.
So new affiliate marketers or online marketers should not waste their time by spending it selling products that they do not much care about just because of the high commission rate, because somebody who does care about that niche will sell it better than them.
It’s better to invest time creating content on the niche you’re interested in and building your community of readers/subscribers; and selling related affiliated products (software, books, and etc.) in the meantime until you create your own product or come up with a service to sell that will be of value to your community.
Best regards,
Matthew W.
http://www.youtube.com/user/Videomarketingcentre
Hi Matt thanks for a well thought out comment I really enjoyed reading it.
Thanks for sharing!