The economy appears to be poised to make a comeback, or at least enter a phase of relative stability, which means marketers and startups of all stripes need to be prepared to embrace the latest trends and aggressively pursue new strategies.
Most legitimate firms have their preferred methods of reaching consumers, but it never hurts to expand your circle of tactics and upgrade your marketing approach. Here are some startup tips for beefing up your real estate marketing efforts:
Engage in lifestyle marketing
This tactic has carried over from a number of different industries. The principle idea behind lifestyle marketing is that it’s best not to market merely a product, but a desirable lifestyle that the consumer will associate with your product.
For example, in the real estate industry, instead of simply marketing a new home by showcasing the deck, you may want to contextualize having the deck with living a certain way—summer time mojitos with the neighbors, a leisurely reading session in your rocking chair during your retirement, etc. Home is not about the house, it’s about the lives of the people who live there. Create an emotional bond with consumers.
Utilize Internet videos
Online video is not only a powerful search engine optimizer, it’s an undeniable way of keeping people on your site. Many companies, especially online ones such as OpenSesame who are popularizing their OSHA courses, now rely on the power of e-video to create Internet memes. If the only video advertising you’re doing is on TV, you’re wasting one of the greatest resources in existence. Internet video has the additional benefits of being cheaper, easier to distribute and share, and if it goes viral your business can reap amazing rewards. A large majority of consumers now start their searches online. Don’t you want to be there waiting for them with a snappy video?
Target mobile phone users with apps
Over three quarters of Americans use their cell phones for Internet browsing. Developing proprietary apps for smartphone users will provide your company with around-the-clock market interaction and will provide consumers with useful resources. To return to the real estate example, there are already apps out there that allow users to learn information about their surroundings simply by scanning them with their mobile devices. If your properties are tagged and featured in location-based networking databases, you can maximize their exposure.
These are three methods for intensifying and upgrading the way you market your services and products. The economy is still in a downturn right now, which is all the more reason to posture your brand with strong outreach tactics. Even without a full recovery, you’ll be able to leverage your new tools to beat out the competition.