Direct advertising is one of the best ways of monetizing a website. However, getting advertisers for your website and eventually closing the deals, is not a simple matter. The following are some things that will attract advertisers to your website.
A popular site
Before getting direct advertising offers, you need to have a site with a significant amount of traffic. If your site attracts less than 1000 unique daily visitors, you need to work on increasing your traffic first before looking for advertisers. Additional factors such as RSS subscribers, Alexa rank and Google Pagerank could also help.
A clear focus
You may have a very popular site. But unless the website has a defined audience and a very clear niche, advertisers won’t be very interested in it. Advertisers want to get a message across to a very specific audience.
A professional design Â
If you would like to monetize your site through direct advertisers, you need to spend some money to get a professional looking design. Since they are going to associate their service or product with your site, advertisers would want to work with a site which looks attractive.
Give sponsors good visibility
Not all themes and templates will be appropriate for selling direct advertising. You need to have a good idea of the type of advertising you intend to sell (e.g. 125×125 banners, 468×60 banners or text links), and design your site with those objectives in mind.
‘Advertise Here’ page
An ‘Advertise Here’ page is very vital. This page can be used to provide information about the site, such as traffic, audience, and other factors which would be of interest to potential advertisers. Make sure you place a link to that page in a very visible spot. This is a strategy that I use to find advertisers for my blog which features ediet discounts and weight watchers coupons.
Standard letter to advertisers
Though some advertisers will get in touch with you after seeing your ‘Advertise Here’ page, many of them will need to be approached directly. Therefore, you will need to craft a standard letter which will be used to contact advertisers. Though there is no particular way of doing this, the following guidelines could be helpful:
- Introduce yourself and explain briefly what your email is about
- Explain your reasons for contacting them and how they can benefit
- Give information about your site (subscribers, traffic, audience, topic etc.)
- Give information about the advertising alternatives (monthly price, number of advertisers, location on the website etc.)
This information will help advertisers make a decision.
Accepting payments
You may have everything in order. However, if your advertisers can’t make payments easily, you might end up losing many deals. The best option in this case is PayPal.
Author Bio
This is a guest post by Charles, a social media and internet marketing blogger. He also writes about coupon deals at discount blogs that share weight watchers discounts and e diet coupons. Currently, he is contributing to a coupon blog which offers a weight watchers monthly pass code
and e diets coupon codes.
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I like the point about “having a clear focus”.
It is not uncommon for me to visit a website and occasionally have trouble figuring out exactly what the blog or site is about.
Having a website that is too diversified in its topic or theme can be a conversion killer IF you’re not careful.
Great post…:)
Mark
Hey Mark, thanks for your contribution.
Many people underestimate the power of the “advertise here” page and that’s what makes them miss a lot of opportunities. I personally use the buysellads services and it manages to find me advertisers even with some of my low trafficked blogs.
Good point David, thanks.
It really is important to have a ‘Advertise Here’ page if you are wanting to get advertising revenue. And its super important to sell your self as quickly as you can so that the buyers are ready to throw cash your way without hesitation. The advertise page should be a full complete selling pitch in my opinion so there is no doubt from the buyer when he emails you ready to buy some ad space! I would highly recommend anybody to also research the competition for your particular niche and see what they are doing so you are able to be a step above them.
-Jean
I’ve seen great blogs failing to attract advertisers. Why? Because they didn’t have a clear direction, they didn’t have a definite product they were selling. Advertisers need to be able to rely on numbers, they expect consistency, this assures them they won’t lose money.
But if a blog is in chaos, well it becomes kind of difficult to give insurances.
I agree Maria, thanks for the comment.
Excellent tips. While I don’t sell advertising on my site, these are things I would look for if I were to advertise on a site.
You should ANA! 🙂
great elements to remember. the tips are very useful and authentic to follow. if everyone follow these tips than i am sure they will get advertiser for their website and mostly people fails to get advertiser because they go against these instructions.
Interesting tips, if companies will follow this they will get the result fast.
I remember trying a while ago to get some advertisers for my site but it didn’t work out. Now I am going to try this method, I really hope to “catch” something. Thanks for sharing!
Hi, I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say GREAT blog!…..Iâ€ll be checking in on a regularly now….Keep up the good work!
Thanks Nicole I like to do all I can to provide great content for my readers..
You have made some good points Charles.
In my opinion most of the times bad design is the deal breaker.
I agree with that
Great Pots.yes i believe if the company will try this and make the work fast and easy.i’ve seen few advertiser but this one is really great.
Thanks Junnie.
I have few popular sites, i receive some great offers daily mainly from Poker & medicines sites, but so far i have not been able to gather courage to give them a slot. some of the offers are quite tempting. But i am happy with Adsense & CPA.. am i losing out something?
Website’s page rank plays a vital role. That’s what people usually look for before placing an advertisement. Nice post, quite informative.
Thanks Kokz 🙂
Hi Charles,
Very Nice article. Though these are basic things that everyone is supposed to know and follow but its these that we so often miss or neglect and that’s what, i suppose, differentiates a good blogger from a great one! Thank you for this lovely piece of information.
Hi Nikki. Indeed, the basic things make all the difference. Thanks for the comment.
I am hoping that these tips can be very helpful for my sites…Thank you for sharing!!
Great tips. To attract advertisers, your must have a clear direction to the product you are selling. Your posts is really great.
Thanks for the tips you have shared us…It can really help a lot…
Make Announcement on front page. Let visitors know you do accept advertising. You should show stats and other related information public to help potential advertisers make decision easier.
Very nice article and well explained. Finding advertisers is not that easy. But thru these tips I can surely get a handful of advertisers. If we have a good PR and traffic, we can make good money from the advertisers.
You have raised almost everything that is good to now before you close the deal. But to have a long term collaboration with a advertiser it ‘s important to track the visitors you are sending to the advertiser.
With this information you can have a good ground for the next month when the advertiser is in the doubt of advertising one more month.
So have in mind to keep tracking even when you got an advertiser!
Great point there Sven, thank you very much!
Having a clean blog design and writing quality content on a particular niche, along with a high PR definitely attracts advertisers.
I think quality content traffic is always the first choice of advertisers ,then come the pagerank and other seo factors.
Professional design plus a clear market niche plus enough visitors means satisfied advertiser!
Before receive sponsor’s money, you should be able to understand if and how, you can help the advertiser to make money
This is a good way to build long relatioship with direct advertiser
Hey Albert, thanks for your contribution.
I’m only short 980 unique visitors a day before I can approach advertisers. This really takes the pressure off for a few days. 🙂
All the best!
Hi!
Recently, I had been thinking about monetizing my website by attracting more advertisers. Your tip on professional design helped a lot. Thanks my friend!
Great posting.It’s a big help specially to those newbies like me.Thank you for posting.
I would propose to anybody to also research the struggle for your particular niche and see what they are doing so you are able to be a step above them. And thank you
I was looking at getting some advertisers for some of my blogs. I am still in the stage of adding good content and getting a reasonable traffic. I will surely keep these tips in mind.
nice, this is great. i haven’t tried having advertisement for my site yet but i think it’s not bad to try it now! 🙂 thanks for the tips!
This is apparently true. Advertisers are looking for websites that has plenty of traffic for their ROI to reach on top also. Getting around 1000 daily visitors is possible if doing effective SEO technique for your website.
These tips are awesome, i think they are especially useful for blogs looking to advertise. I would say another thing advertising really look at is quality of content. Thats always a huge deciding factor. Great article.