Online video has been a phenomenon for a while now, but from a business standpoint, live video streaming just recently started to take off. So what makes this innovative web technology such a hot commodity? Well, aside from the fact that it offers benefits to businesses and users alike, “plenty” would be an acceptable answer. This article will go into more detail by explaining why marketers should hop on the live streaming video bandwagon.
Creates a Sense of Urgency
If there is one downside to live video streaming, it would have to be the fact that the person watching the content cannot record it for later viewing. However, this drawback can actually turn out to be a positive. Just think, if you are streaming a live seminar or another event, it means that in order to get the information, your audience members actually have to attend when the event takes place. Sure, some people may not be able to make it, but for those who realize the value of what you’re offering, the now “element” could really help drive up your number of viewers. When you give your content this type of exclusivity, you also create a sense of urgency that makes people feel like they can’t miss out.
The appeal to video is all in its ability to engage the masses by conveying the same exact message that may have fell on deaf ears (or eyes) with just text and images. When you factor live streaming into the equation, you introduce a whole new level of engagement. For example, by setting up a chat room, forum, or even a blog, you can coordinate a Q&A-like session that takes place as the video streams in real-time. With social media being such an integral part of the online experience today, you may want to consider doing something similar through a popular site like Facebook or Twitter. The engagement quality of live streaming video can help you interact with your audience in more innovative ways, and gain a much needed leg up on your competitors.
Potential to Drive Revenue
Your business may have a number of objectives, but no matter what you are out to accomplish, it is probably safe to say that making money is high on the list. The internet opens the door to a world of money making opportunities, and marketers are increasingly discovering that live video streaming can be one of the most prosperous of them all.
If you are showcasing something that people want to see, they will not mind paying for it, meaning the potential to drive from your content or even a partner’s material is extremely high. Since live streaming video is available to a global audience online, you can charge a low price and still profit rather nicely.
Although live streaming video is catching on, it is still widely underutilized as a marketing tool. This will likely change in 2012 as more brands come to realize just how powerful it is. With benefits such as these up for grabs, it definitely would not be a surprising to see it become one of the hottest trends of the year.