Sometimes I think the whole world is oblivious to real, actionable internet marketing strategies.. Why does everyone consider PPC Advertising a plague of sorts? 😉
I thought I’d take some time out today to propose at least 5 reasons why Internet Marketing has become such a stagnated industry for 99.99% of people who enter it, and it’s got almost everything to do with NOT wanting to invest in one’s online business.
For simplicity’s sake, and to prevent my ever-distracted self from going off on a tangent, I’m going to keep this post about PPC Advertising and not deviate from it (for now, I’ll write more on other subjects in later posts)
Here is ONE reason due to which, I think, YOU may not have considered PPC Advertising in your Internet Marketing journey:
It costs money, there are other free ways of conducting an Internet Marketing campaign.
True, very true. PPC Advertising does cost money, but have you ever considered how much of your time and energy you invest on a daily basis using free traffic generation strategies that get you only a fraction of the results you would get from PPC Advertising if you so much as braved out spending perhaps $10 to convert it into $20?
Why am I not surprised.
If you can walk over to that coffee shop every day and spend $7 on a latte and croissants, you can save a few bucks to invest in your Internet Marketing business can’t you?
If you can’t do that, then why are you braving it out in the Internet Marketing world to begin with?
Did you know that 100% of the “gurus” you hear about actually “spend money” on their Internet Marketing businesses?
This could be in the form of outsourcing projects to software developers, paying for PPC Advertising (which I am going to try and stay focused on – you may have noticed that I’m beginning to deviate from the subject already!), paying for Facebook Ads to promote their offers,or paying another Joint Venture partner to promote their offers.
Whatever the case, money is being spent. Do you walk into that coffee shop every day and ask for a free coffee? No right? Then how is spending a few dollars on paid advertising any different? You’re asking to be sent targeted traffic so you can make a sale at your end, or build an email list, or do something that makes you happy. Bottom-line, you’re spending money at the coffee shop in the morning because the coffee does something for you, it wakes you up, or you just like having coffee in the morning and it doesn’t do anything else for you. Whatever the reason, you’re still spending money on it.
To overcome your unwillingness to consider PPC Advertising as a crucial element in your Internet Marketing arsenal, you need to refine the way you think about business, particularly and Internet Marketing business. Maybe you could skip that coffee every other day and save $7 three times a week, to save $21 a week to spend on PPC Advertising where you could get an average of $0.10 per click and therefore drive 210 clicks to your website that you’d have otherwise have to pay a JV solo ad sender maybe $300 for?
Seems like a no-brainer when you think of it that way no? 🙂
So go ahead then, do it.
Start thinking along these lines.
Start saving those few pennies to grow the piggy bank, and then dump the piggy bank in a PPC Campaign and learn to drive your business to new heights.
There are countless tutorials online if you’ve never done any PPC Advertising before, that will teach you how to structure a good PPC campaign and drive traffic.
Please do this, for yourself, and for me who’s been sitting here (without his coffee) writing this for you 🙂
Drive your own traffic, be your own boss, build your own brand, don’t waste time promoting anyone else’s~
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Ali is also an Affiliate Marketer, Product Creation & Launch Consultant, Copywriter, and one of the most Highly Recognized Programmers in theÂ Internet Marketing world, the Lead Technologist behind the Blockbuster Launch of The Internet Time Machine, and Search Engine NowRelevant.com, and has been mentioned for his work in several International News Publications such as Forbes, The Chicago Tribune, NY Times, LA Times, and Reuters, to name a few.