Often what’s going to make your business pop to potential customers especially if it’s a service is where you are in relation to them. Second on the list is what your customers find out about you when they search for your service on Google and other search engines. It makes sense then to not neglect the former in pursuit of the latter, and vice versa.
Indeed sometimes capturing the most interesting and detailed dynamics of your geographical region and integrating these facets into your search optimization strategy is the easiest way to cleverly make connections with customers. Discovering all the possibilities your location and the kinds of lives led therein has to offer is actually kind of fun. You might create the problem of getting too distracted!
Though anything to do with marketing yourself online is hardly time wasted. One of the ways in which I often see businesses promoting themselves effectively online with local influence is by making mention of the local sports teams. It can be college, professional, or even the local little league. Establishing a dictated connection to local athletics is a great way to garner your own fan base for your service.
You can even get sophisticated here: for example Miami attorneys might anticipate some brawls to break out in the local bars after an upcoming weekend series against Cleveland. Advertising on local ticket outlet websites and sports news sites, with a sly stab at the potential for mayhem, might net these lawyers some business from fans that happen to be in need of legal counsel or even a few out-of-town clients. Don’t neglect advertising avenues that allow you to speak directly to potential customers, however indirect the speech itself might be. For instance a Denver-based real estate company might try writing a blog about what’s causing prices to drop near Colorado slopes on a website for Kentucky snowboarding, where the snow is seasonal. Simply mixing phrases popular to your area in with your company name, no matter how unrelated they might seem to your service, could mean big results. Instead of describing your business as “California’s best donut shop” try saying “Where rich and famous celebrities come to feast on classic California donuts.”
That way you netted the words “celebrities” and “California” which mean big in a string, especially with a word like “donuts” that can separate you from the pack. Take the time to really get to know your town. It’s not so much the art of connecting to your customers as much as it is letting them know you’re connected to the community. People really like that kind of thing. Try not to get too distracted, but then again if you can’t help but get inspired by what’s around you to further connectivity to your online presence, there’s no better waste of time.
- Google + – What is it and how will it integrate into your marketing strategy? (seo-e.com)
- Marketing know how: Blogging – why it matters to your company and how to do it (premierlinedirect.co.uk)