We’d all like to take shortcuts to success if we can. If we could find a way to bypass the months of work and research that it takes to successfully rank a page using SEO techniques and just shoot right to the top, most of us probably would. Unfortunately, some of the SEO techniques that can you get you fast results can also get you penalized by Google, perhaps even getting your page banned for good. Here are a few SEO tricks that you should avoid, as they will get you banned by Google if you get caught:
Using the right keywords throughout your site and blog posts is a cornerstone of Internet marketing. But cramming your page with strings of keywords, or arbitrarily putting keywords into your content without making it coherent can get your page flagged as spam. Use keywords appropriately, and you will help your page to rank organically. Usually a keyword ratio of about 5 to 10 percent of your content is sufficient. Anything more could be seen as saturation.
One way that many people try to get around keyword stuffing making their page unreadable is to make the text invisible. Font colors are chosen to match the background, so that the text can’t be seen by casual visitors to the page. (If you highlight the region with your mouse, the text will appear.) Even if your readers can’t see this text, Google can, and the search engine will penalize your page for keyword stuffing.
This is a technique that shows search engines one page, but then redirects users to another page. So the search engine might display a page about Lady Gaga, but when users click on the page, they are taken to a site about Mitt Romney. Some Web masters use this technique to rank their site higher by piggybacking on other popular search terms. However, search engine crawlers have learned to recognize this technique, and if site owners are caught using it, they risk having their site banned.
Backlinks are key to ranking your site higher and more quickly. The more backlinks your site has, the more popular and authoritative Google thinks your site is, and therefore, moves it up in the search results. To build links quickly, some blog owners will set up dummy sites for the sole purpose of linking back to their own. Other techniques involve purchasing links from a so-called link farm, another site set up for the sole purpose of linking to others. Google frowns on this practice, preferring organic link building. If your site is caught using these link strategies, it could get banned.
There are many more unethical SEO practices that will get your site penalized by Google if you use them, including using duplicate content, throwaway domains, and ad-only pages. Some Internet marketers take the risk using these techniques in favor of the big rewards that they can produce. What do you think about these so-called black hat SEO techniques? Do you think they are unethical? Would you use any of them? Tell us your thoughts in the comments!
About the author:
Heather Green is a freelance writer for several regional magazines in North Carolina as well as a resident blogger for onlinenursingdegrees.org. Her writing experience includes fashion, business, health, agriculture and a wide range of other topics. Heather has just completed research on acquiring a physical therapy assistant degree and various medical transcription degrees .