Everyone is running after Google while there is a silent revolution taking place in the underbelly of search. Bing is slowly gaining search space eating into the Google pie. According to the latest research, Bing has gained 3% share of the search market andÂ Â currently consists of 30% overall. All this while Google has lost 3% and is 67% of search market, while Yahoo and rest share the rest. But thatâ€™s not all. Bing has become attractive for other reasons as well. I am talking about the American market, not global share of the market.
Americans have started using Bing as their preferred search engine
According to latest reports the shift to Bing is seen more in American geography. It is no secret that United States is the biggest market and if folks out there want to Bing you better be ready to Bing back. You just cannot underestimate the power of American markets. There are some more interesting facts which I dug out on this issue. It seems that Google ignored D-day on June 6, which to some patriotic Americans isÂ Â hugely insensitive. To cap it all, Google even forget Veteranâ€™s Day, while Bing celebrated it in a big way.Â Is it any wonder that Americans have shifted to Bing?
Bing is better than Google
But patriotism apart, Bing seems to be better in other ways too. Heavy duty users of Search have reported that Bing results are displayed faster and the transition is smoother. Â The look and feel of Bing is better and itâ€™s easy on the eye. Bing also displays bigger and more attractive video. Microsoft is trying very hard to grab eyeballs with its new IE9. I have tried Bing on IE9 and boy does it soar. Search results apart, which experts know is almost the same as Google, Bing is more satisfying. Look at the irony of things. Internet explorer held 86% of browser market in 2002 which is down to 23% in June 2011. Itâ€™s exactly the reverse in case of search. Google had almost 85% of search market which is down to 67% in US. Obviously there is no correlation between browser and search market share.
There are strong rumors that Microsoft is trying to buy Baidu, which is the biggest search engine in China. This will turn the search market upside down. With Bing gaining ground in America and Baidu the top search engine in the biggest market, China, enterprises would do well to get on to the Bing bandwagon. If I recall correctly, Google has had a stormy relations with China in the past and unlikely to gain favors with the Reds.
Itâ€™s time search engine experts had a relook at their Bing strategy. Most of us tend to ignore Bing altogether, though there is very little we have to do to get into it. Your keyword strategy remains the same. Essentially every search engines works on similar lines. By Binging you can attract more eyeballs than from Google alone.
- What the Heck is Bing Anyway? (webpagefx.com)
- Bing and Baidu Team Up for English Search Results (searchenginewatch.com)
- Report: Bing To Power Baidu English Results (searchengineland.com)