You can make people buy from you if you know how to choose and use the right words, the right way. The phenomenon of attraction marketing uses hypnotic words, words that subconsciously influence people to act in a particular manner, to draw prospects in and get them to act.
Sound like hocus-pocus to you?
Read on to find out how and why certain words and their placement have such a profound affect on people.
Words Influence People Through Association
When you choose words that people associate with good things, you subconsciously convey a feel-good message to them.
Words that bring about a feeling of nostalgia can remind people of childhood or holiday memories in a positive light, inducing them to want to recreate that feeling by purchasing that “old-time” recipe or to “remember” when life was simpler.
Words like “exciting” or “amazing” or “electrifying” associate your product with something that will revitalize or galvanize the purchaser.
Words Influence People Through Repetition
Choosing words and using strategic repetition has a hypnotic effect on people. I’m not talking about randomly repeating a word for its own sake, but choosing a word that has the right associations, and then strategically placing that word throughout your text to subconsciously reinforce that idea in the mind of the reader.
“Now is the best time to make a decision. If you act now, your life will change for the better. For more information, please call us now.”
Words Influence People Through Strategic Placement
Studies show that word placement is an important aspect of getting people to remember things and to act on them. People best remember the first and last thing that is said to them, so the best placement of a hypnotic word is at the beginning of a sentence or presentation and then again at the end.
Placing words such as ‘today’ or other words that convey a sense of time, at the beginning of a sentence draws the eye in and relates a sense of immediacy;
“Today is the day to act.”
When placed at the end of the sentence, timely words such as ‘today’ or ‘now’ subconsciously compel the reader to act; “To learn more about this amazing new product, visit our website today;” “Call us now.”
Other words that create this sense of urgency are:
Using someone’s name at the beginning or end of a sentence has the effect of creating intimacy; it draws that person in and makes it seem as if you are addressing them personally.
“John, how would you like to be the first to experience this breakthrough in marketing technology?”
“Let me tell you why this opportunity is perfect for you, Mary.”
It is also good practice to keep your information to the point and in short bursts. The reader’s attention, especially on the internet, is short and often divided by conflicting ideas that are all competing for their interest.
You have to use the right words to draw them in fast, and get them to act immediately. That is why bullet points, short paragraphs, exclamatory statements, and lists are so effective in web marketing.
There is magic in words; using the power of attraction marketing and hypnotic words will make your profits rise faster than you can say “Abracadabra!”
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