Network Marketing List Building Revealed
Often times it is the obvious that is often missed. Getting people to want to be on your network marketing list isn’t really that hard. All that is required is that you supply information that they are looking for.
First – If you have to bribe someone to be on your list, there is a really good chance that they aren’t really interested in anything you have to say or sell. Instead they are interested in getting their free gift/ebook/video etc…
Some of the more popular blogs I visit simply have a place for people to opt in who want to stay in the loop. You want to fill your network marketing list with people who are genuinely interested in what you are doing. The best way to do that is to simply tell your readers to opt in to get all of your updates,reviews,tips etc…
What I mean by that is unless you are providing *real value the only reason people are opting into your list is to get something for free. I do it all the time at a grocery store when they give out free samples. I never buy what they are giving away but I always take one.
Building your network marketing list is bigger than whatever network marketing business you are in. When it comes down to it, you can make more money with a small list of people who are really interested in you and what you are doing than you can with a list of thousands of people who just want your free stuff.
If you are putting together a good blog you will naturally attract people who will want to follow what you are doing. You know you are on to something when you are building a list and the only bait you are using is your content and a contact form.
The Real Value Of Your Network Marketing List
Building a email marketing list is probably the most important thing you can do for your entire business. While many guru’s will tell you that it’s getting harder and harder to make money using email marketing. What many of them really mean is.
“People are getting tired of our bullshit so email marketing isn’t working for us anymore”.
My friends, you can’t even put a price tag on the value of your network marketing list.
Remember we were all newbies at one time or another. We were all confused at one time or another. Help people solve their problems via your blogging and people will naturally want to be on your list.
I would Like To Leave You With This Last Piece Of Network Marketing List Building Wisdom
It doesn’t matter what product you are selling. Nor does it matter what the compensation plan looks like. If your enthusiasm for it is weak, then your income will also be weak. Not only do you really need to be passionate about what you are doing you also need to be an expert.
Here are 3 things that can help you become an expert:
- Put The Time In – There is no replacement for experience. You need to realize that all of us start knowing nothing at all. It does take hundreds of of hours to really become a expert. The saying “practice makes perfect” is true. You need to make hundreds of blog post, come up with thousands of headlines etc. This is what makes you an expert.
- Step Out Of Your Comfort Zone – In order to learn the important stuff you have to be willing to do it yourself even if you don’t really want to. It is thru this “practice” you will learn new things. If you haven’t had any success online yet. Stop doing what you are doing and try something new. The only growth that happens in stagnate water is toxic.
- Be The Guru – I really didn’t start becoming a good martial artist until I started teaching other people. As soon as I was able to teach someone else what I was learning I started teaching. Granted because I didn’t know that much myself, I didn’t charge anything I just taught for free. They got knowledge I got a training partner and was able to re -enforce what I was learning. I thought it was a fair trade. Once you are the guru in the eyes of the people that are reading and watching your content. You will find it much easier to build your network marketing list.
- Unconscious Incompetence
- The individual does not understand or know how to do something and does not necessarily recognize the deficit. They may deny the usefulness of the skill. The individual must recognise their own incompetence, and the value of the new skill, before moving on to the next stage.The length of time an individual spends in this stage depends on the strength of the stimulus to learn.
- Conscious Incompetence
- Though the individual does not understand or know how to do something, he or she does recognize the deficit, as well as the value of a new skill in addressing the deficit. The making of mistakes can be integral to the learning process at this stage.
- Conscious Competence
- The individual understands or knows how to do something. However, demonstrating the skill or knowledge requires concentration. It may be broken down into steps, and there is heavy conscious involvement in executing the new skill.
- Unconscious Competence
- The individual has had so much practice with a skill that it has become “second nature” and can be performed easily. As a result, the skill can be performed while executing another task. The individual may be able to teach it to others, depending upon how and when it was learned.
To truly Profit On Knowledge: You must apply the knowledge that is in your head to action. By continually practicing what you are learning you move closer and closer to becoming the expert. This is when people will “want” to opt into your capture forms. Your network marketing list will be the only thing that bullet proofs your online business.
Isn’t email marketing considered to be spam?
In my opinion every mail that I don’t want is considered spam… so why would I use this technique?
From what I’ve talked on the forums, it seems that i am not the only one who believes this.
Hi Matei,
No email marketing isn’t considered spam. Spam is unsolicited email.
For Example: There are programs that scrap email addresses, there are people that harvest email addresses with the sole purpose of sending promotions. That is spamming.
If someone decides they want more information from me. I am only sending them stuff because they asked me to send them stuff.
Also, a person is always free to unsubscribe from my mailing list. In fact every email I send someone has an unsubscribe link at the bottom of the email.
Another sign of real spam is when you get email messages in your inbox and there is no unsubscribe link at the bottom. Just Saying…
Good point Larry. There are ethical ways to do it and unethical ways to do it. I really get bogged down with sorting through emails for that one that I really want to read. Sometimes I feel like closing down the email address completely, but then, moving over real subscriptions is just the same drag.
Hi Patricia, sorry getting back to you so late.. Just noticed this comment.
I just chalk it up to it being part of the territory.
I have never really taken the time to learn about list building and instead put all my power into seo. After reading this i can clearly see how i can take advantage of building a list, cant realize i haven’t been doing this before! Thanks for the fantastic insight!
Hi Carl, Your Welcome 🙂
You make a lot of sense Larry and I concur that building something worthy on line and of value takes, effort, discipline, passion and authenticity. I think there is a big wide opportunity for those who want to share their passion and give to genuinely help others and master what they do. It is precisely because wealth creation is often not the starting point that makes the difference to what you give and how you market online . This is a contrast to all the same copy cat…make it type hype websites that make my blood boil and send me running….!
Hi Kath you hit the nail on the head.
“wealth creation is often not the starting point that makes the difference to what you give and how you market online . ”
Good stuff thanks for sharing 🙂
This article was kind of a kick in the pants for me.
I am building a list, but I do not coddle it like I should.
I will try to do better in the future.
Thanks for the wake-up call Larry.
Mark 🙂
Hi Mark, the first internet network marketing I got involved with, I had a 30 week email series that promoted nothing but the business opportunity I was in. in my earlier years I wasted my network marketing list. I didn’t fully grasp the idea of what to do with all those leads.
The result was I had a small list of about 8000 people who wouldn’t buy anything from me. I can’t even tell you how many unsubscribes I got.
It wasn’t till about 2006 that I combined blogging with my list building, it was at that point I actually started seeing money roll in. It was also around the time that people started “as Frank Kern Would say” buying my shit 🙂
Thanks for stopping by and commenting!
Thank you. What kind of software do you use for storing the emails and leads?
I would say that efficiency of email marketing is doing down because for example I receive about 3 – 4 emails per day and sometimes I do not even read it..
B.
I use aweber
Yes its true that many are get tired and loose hopes from Email marketing due to it has been used for BAD DEED and done lots of fraud by this way but I personally believe this as one the most powerful, effective and fastest way if it done with GOOD.
The only thing is needed is that how you get to DO IT by really providing useful and important stuff inside it.
And yes I like your all 3 tips very much as its TRUE and ONLY way to become an expert
Thanks a lot. Bye for now…See you soon.
My Pleasure 🙂
I do it all the time at a grocery store when they give out free samples. I never buy what they are giving away but I always take one.
🙂
Great post Larry. You make it so simple. Easy as 1-2-3. I agree that just because you’re doing internet marketing, you shouldn’t give up on the warm market. Just have to use a less pushy approach with them. Attraction marketing is so much fun. Keep up the great work.
Hi Rob thanks for commenting. Using internet marketing in conjunction with offline marketing is a great way to be seen as authority figure to the people around you.
Things like blogging and recording youtube video’s makes a real impression to the people around you.
I needed a keyword linking plugin yesterday and the only one i found on the net was forcing me to subscribe to the guy’s RSS feed. So i did, for about 5 second till i got my download link, then i deleted the feed. So what did the guy win? I won’t even go back to his website because i’m tired of these things.
It’s the same thing with list building, forcing people to get on the list is pointless and often damaging.
I will agree with you Maria! Most of them can’t understand that they lose this way… I don’t get it when they force you to join them! I would never do something like this. It’s the time that they don’t want to waste to build a business contact!
Thanks for sharing,
John
Hey Maria, I started writing a comment back to you, about halfway through it I realized I was writing another blog post. Thanks for the inspiration 🙂
I agree with you, forcing people into your list is a bad way to do it. Like most everyone else.
I love buying stuff, I hate being sold stuff.
Hi Maria ,
I agree I think forcing people to join something isn’t a good way to go about it.
Thats true, a natural list can prevail, and be more valuable. I guess we as humans are stuck on the notion of numbers, and the bigger the better. The more, the better but in reality whats the real value of that list. Its just like twitter… some people have lots of followers but yet they forced the follows, so the percentage of those that will be real value is much less in that bigger list.
-Jean
One of the martial Arts I teach is Wing Chun. In Wing Chun we believe in economy of motion.
This means to get rid of all the stuff that slows us down and only use what is the quickest most efficient way.
Your right, for the most part we tend to think bigger is better. In martial arts reality we can prove that isn’t the case.
The same goes for list building. It’s safe to say that you can make more money from 500 people that adore what you do vs 25000 people who could care less.
Yup! Exactly Larry, those 500 people are your biggest fans, and biggest supporters. Nice mention about the martial Arts, brought me a new perspective!
-Jean
Just a great article, it really gives a brilliant Idea of how to build network marketing through on-line, this is brilliant way to build network marketing through on-line and help those who are interested to build network marketing through on-line can use this article. I really want to learn more and implement this for my business. I guess with the help on SMM will also increase the opportunity to earn more.
Hi Leonor, I am glad you enjoyed the post.
I think bloggers are also somewhat like teachers since they try to share and teach their readers. This also makes the bloggers try to be perfect themselves in their respective fields or subject matter. Millions of people who access the internet learn from their blogs and this is a great contribution.
Hi Mel, blogs are a great vehicle to use to teach someone else 🙂
Thanks for commenting!
It’s hard to resist freebies, so it’s best to offer something that will truly caught the attention of your readers. It takes time to build a list so once you got the ‘reasonable’ number of subscribers. Build a connection, always offer something new and of course, do not spam.
Hi Erin, thanks for stopping by and commenting.
Hello Larry
Thanks for explaining the mailing list spam. It really help me understand it more.
Its very straight to the point and quite understandable.
Nicole
Your welcome Nicole thanks for stopping by and commenting
If someone decides they want more information from me. I am only sending them stuff because they asked me to send them stuff.
Hi Roseta,
That is the idea 🙂
To be honest with you, i got sick of most of my email subscriptions, as i get bombarded everyday with various offers which do me no good. Because lists are our true assets in this business, we need to treat them like that.
Hi Chris, I believe many people end up failing at their network marketing list building efforts because they don’t realize that there really are real humans on the other end of the email.
Thanks for stopping by and commenting
Great post, Larry. I particularly like the 4 stages of competence.
You make some very good points here – so thanks a lot!
Thanks Ana 🙂
It’s an excellent idea of how to build network marketing through on-line. Very easy your 123 steps. Thanks.
Hi Mamie, thanks for stopping by and commenting
Hi thanks for your tips! I just want to promote MLM trough the internet, but I don’t know how to start. When I reading your blog. I found an Idea. Thank you very much!
Hi Dean, the most important thing you can do for your mlm business is find other internet marketers you can align yourself with. Thanks for the comment.
Building network marketing list seems interesting to do. But I am not focused on e-mail marketing since I don’t want to be labeled as a spammer. I like the advice that it doesn’t matter what product to sell but the enthusiasm and passion for what I’m doing are important. Maybe I should apply the three tips as well as the steps of competence.
Let me asked you a question. What is more important to you. Being falsely accused of being a spammers or making more money?
building in social network is time consuming should need time.and this post really great for me..
I am not sure how your comment applies to this post?
I agree on doing a less aggressive approach. I think this is one of the reasons why email marketing is failing. Sometimes I give in and reply to some of the emails but am discouraged when I am not sure a human is answering my replies. Building a strong relationship with clients is very important. Also, you reminded me that it is okay to make mistakes. I should accept that sometimes I can’t master something in just a short time.
Hi Betty, I am glad you enjoyed the article 🙂
Larry,
I simply love this article. I am constantly preaching a very similar message, that I do not think is heard enough.
I have made a living mainly through email marketing for over 7 years now. I have seen a lot of guys come and go. The people who blast peoples inbox with worthless crap are those that are going. (and good riddence)
Providing quality in my messages and trying to be a niche thought leader is something I have always tried to do.
When you provide quality input you get quality results. Really it is the only way to do it properly.
Anyhow I really like the way you think (I even brought up the 4 stages of competence in a recent post…though for a completely different example)
I will be back.
Cheers,
Steve
Hi Steve, thanks for stopping by and commenting. I agree if you offer trash you will get trash back 🙂
I have three lists currently and, surprisingly, the best one I have is the one for my PLR site – actually. Even though I have a list of about 3,000 for another blog.
Why? I’m way more personal on the PLR list because I know EXACTlY who I’m talking to. I made the mistake of just gathering people on the other site and the problem is that so much of the emails are hit and miss that I’m still experimenting with it just to get a decent open rate.
In the end, I think it’s good to put up a bit of a barrier for signing up so you only get people that are going to be active instead of freebie hunters, ya know?
Hi Murray your right, you absolutely need to know who you are talking to.
Thanks for sharing.
Larry your advice about the value of a newsletter list parallels what I have read by all those who are focused on monetization. Not sure I would agree that those who are “bribed” are not really interested. If the the bribe is, say, a free e-book that is on target for their interest and consistent with the content of your site, these folks will actually appreciate getting periodic offers. But you are right – the list is the thing. I plan to use Aweber someday – and like your idea of using a contact form and compelling content.
Thanks astrogremlin 🙂
Amazing post! This is one of the posts that really catches my attention. I was able to read the whole post, and I was able to learn a lot most especially to put time in, you are right, all experts start from knowing nothing. And with experience, effort and time they were able to achieve what they are right now..
Hi Noemi, there is no substitute for experience. I think lots of folks come online expecting to hit it rich in a week and when it doesn’t work for them they bailout. Thanks for commenting!
I like the idea of stepping out of your comfort zone. It’s something many of us bloggers don’t do enough of. We get caught up in the routine and seldom look beyond what we “think” is our own capabilities. Sometimes, thinking outside the box is the best approach.
Hi Barry,
Thanks for stopping by and commenting.
It takes time to build a list so once you got the ‘reasonable’ number of subscribers. Build a connection, always offer something new and of course, do not spam.
Hi Trishan, thanks for stopping by and commenting
Building a profitable email list is something hard to do.
First of all you “must” provide good content,and if you stick to your niche, you can get a good quality list of potential buyers
If you use Aweber or other similar newsletter assistant, you can reduce the numbers of “unsollecited” emails that you send your list,especially when you’re trying to sell something
Hi Albert,
Thanks for commenting, your are correct autoresponders like aweber help you comply with the law.
If someone decides they want more information from me. I am only sending them stuff because they asked me to send them stuff. 😛
Right On!
They said, “The money is in the list”. And they also advice the newbies to start building their list from the get go. I think it can be done, but I found that it is hard to build a big list very fast because they need to learn how to drive traffic to their optin page, not to mention they have to provide a valuable FREE gift as incentive.
Hi Paul, thanks for posting..
In regards to the whole giving free gift thing…
It really depends on your method of marketing. If you are using lead capture pages in safelist or traffic exchanges then yes free gifts are great incentives.
Creating a incentive for a facebook fanpage is a good idea.
Note: I never bought anything because someone gave me an incentive. I have always bought stuff because I actually wanted it to begin with.
I tend to only buy from folks online who over deliver on value and customer support.
Nowadays, everyone and their mothers are giving incentives for joining their list. The real trick is to have a unique selling point or USP for short. It is your unique selling point that will get folks flocking to you.
As humans, we’re kinda naturally “standoffish” right? We seem to be a little closed, reserved, and protected. If we let go of all that, and really learn to “serve” others – then the world seems to be opened. New opportunities come our way, and we’re “taken care of.”
It reminds me of the time spent answering emails. I spend much of my time answering emails. A whole lot, in fact. But by doing so – I’m able to craft extra blog posts simply from answers I’ve given in email, as well as giving pure, undiluted help!
Just love what the internet teaches us about being better people.
Thank you for sharing.
Christian
Hi Christian , thanks for sharing!
I am always looking at how I can repurpose content especially emails. I get ideas all the time because of answering emails. I wrote more than 1 post based off of emails I have received.
nice post and superb tips Larry. List building is really very important for every online marketers. you makes it very easy for every one to understand the importance of list building and how to implement this strategy.
Hi Larry,
I have just started blogging so I am still in the learning process, so I haven’t done much research on email marketing, much less build a list. After reading your article though, I now see how important it will be for me to figure it out! I do believe that good customer service and genuine appreciation for your readers is the key to building a good foundation. Thanks for the advice.