Lately, the world
of internet marketing has seen a unique trend emerging with the advent of photo-sharing social media sites like Instagram, Pinterest, and Flickr. Large national corporations like Starbucks, Levis, GM, and various other top brands are using these platforms to launch intriguing and compelling campaigns that would appear to be effective in drawing in a greater customer base and appreciation for their products. And the biggest kicker of it all is that it’s virtually free.
companies, the best option for keeping pace with the competition within the various internet marketing realms is certainly hiring companies with effective online reputation management services. These companies, after all, specialize in keeping up with the latest trends and making sure your company is well represented in the social media marketplace.
for a number of us smaller business owners out there, using these services is just not within our current budget. We’ve got to seek ways to employ beneficial marketing strategies within these new avenues on our own for the time being. Here we offer three tips of advice for using photo sharing sites in particularly effective ways without breaking your budget:
– Unique, Relative Images
Don’t only focus on taking interesting pictures. Yes, that’s certainly important as people want to be entertained, but they should also be uniquely tied to your brand somehow. The hotel chain Hoteles does a good job of this by adding unique sunrise pictures from their various locations.
The also use the Instagram platform by adding other pictures of various hotel-related items like menu offerings and nearby city attractions. Keeping images interesting and brand-related keeps users coming back for more, with the brand’s offerings in the back of their mind all the while.
As a customer, or just general user of these photo-sharing platforms, you don’t want to be overwhelmed by one user’s presence. Keeping a consistent picture number that’s relatively low is a good way to ensure high follower retention rates. A good average number of uploaded pictures from your company is somewhere in the realm of two or three quality photos a day. This should keep followers interested but not overloaded or turned off by your presence.
– Consumer Participation
Levi’s is another great example of a company that uses instagram particularly well. In a campaign aimed at finding the next great Levi’s model, they’re asking users to hashtag photos of themselves in Levi’s products with #iamlevis. This is a brilliant marketing strategy; it’s a smart way for Levi’s to leverage the free medium to find a new model, and also get more attention from users who want to see people’s entries or submit themselves. Any way to get the customer involved is usually a great way to boost your recognition and sales figures.
No matter your brand or the size of your company, the various photo-sharing platforms that are being used by so many industry giants today, offer more unique and cheap avenues to get you added exposure and a potential following. As more and more companies realize the potential of using these sites, the more obvious it becomes that they do indeed work.
Do yourself and you brand a favor, and start thinking about a solid campaign that you might employ for these sites as soon as you can.