Source: digitalmediaadvertisinggroup.com via Larry on Pinterest
Just because you are a small business doesn’t mean you don’t market like the big dogs do. Whether you have two employees or 25 employees, your business still needs to get its name into the social media market. Here are the four largest social media markets to consider:
Facebook: With over 800 million users and growing, Facebook leads the social media campaign with the largest amount of registered users. Facebook is a great way to market your business or product. All you need to do is to create a Facebook Fan Page. The Facebook Fan Page now uses the Timeline format and requires you to use it. Make sure that you have a well written ‘about’ section as well as appealing cover photo and profile picture. Take a look at your personal favorite brands on Facebook and mimic their creative use of photos and words. Post engaging content daily by posting photos, asking questions, interesting articles. Most importantly respond to your fans comments positively and quickly.
Pinterest: The newest to the social media world is Pinterest. Pinterest is an online pinning board for anything and everything. Think DIY craft projects, home and garden, recipes, fashion, movies and much, much more. Find a way your business can create these boards, for example if you are a photography company pin anything and everything photo related. From there create daily or weekly themes to pin each day or week. Example: Wedding Shots. Pin wedding poses and shots that your customers may want to repin and use for their own wedding.
Twitter: The key to Twitter is to get important news and information to your followers under 140 words. You can tweet any sales, updated information, big news and just about anything. Get active with your followers by retweeting and replying to their tweets, this builds a relationship. Follow the big names and in return hopefully they will follow you. Follow those that compliment your industry and product.
Blogging: Keeping a blog will help your readers and customers get familiar with you and your product. Write posts on helpful information that they can use. Be guidance for them and someone they can come to for beneficially information. Try to blog every other day, if you find it difficult to keep up, then considering having guest writers to post for you.
Using all four of these social media outlets can help your business or product grow and gain some attention without spending money. It’s all about connecting and building relationships on line. With each social media outlet connect your reader, viewer, flowerer and fan to the other media outlets by linking them. Update and post often and keep your content positive and informational.
Author Bio
This Guest post is by Christine Kane, a graduate of Communication and Journalism. She enjoys writing about a wide-variety of subjects including internet providers in my area for different blogs. She can be reached via email at: Christi.Kane00 @ gmail.com.
Related articles
I have been doing my business via social media too and I am also trying to work out in pinterest but I am focusing using facebook business page in my business and had a good success on it.
Great post! I use Facebook, Twitter and Blogging most often to promote my business, because I think they are the most effective for me. I’ve connected my Twitter to my blog too so that every time I post a new article, it updates my twitter feed automatically. It’s great for my subscribers and followers so they can be updated.
I’m curious about Pinterest… I don’t have an invitation yet, so I haven’t really had a chance to check it out. Is it like Tumblr? In that it’s mostly just pictures and gif sets? I wonder how that would work for me… I’ll have to take a look. Thanks for the post!
I think blogging is must for every small business, so that you can write interesting post and by promoting it on social media you can easily attract your targeted audience. Many small businesses are using this technique quite successfully.
Hi Christine!
Social media is back bone for small business these days because it is best and useful way of marketing.Facebook is on top of all these networks. Thanks for sharing.
I thought Pintrest was more of an arts type thing than business. Then again as you said if you are a photographer it would be a good place to use to promote your business. Very informative article by the way for small businesses as I do not think most have seen the benefits to marketing this way yet.
One that you did miss is finding blogs that allow you to post articles such as your blog as a guest writer. That is a very good idea and can help drive traffic for both the site owner and writer.
Pinterest is one thing I’m hearing a lot nowadays and so I started using it and it’s awesome. You can pin your favorite blogs, images and many more to your site using Pinterest. I’m just glad I started using it.
Social Media is such a great place to even the playing field for small businesses. Facebook and Twitter and Pintrest promote a user’s content equally (given you have a following that is reading the content), whether it be a major company like Coca Cola, or small, sole proprietorship, you’re chance to show up on someone’s news feed is the same. Utilizing these services are so important. I would call it essential for a small business to understand how to utilize social media as a promotional tool.
Social media is a big help for us in communicating our friends and family. This is also a big help for the business or product because it grow and gain some attention without spending money. It’s all about connecting and building relationships on line. With each social media outlet connect your reader, viewer, flowerer and fan to the other media outlets by linking them. Update and post often and keep your content positive and informational.
I think blogging is must for every small business, so that you can write interesting post and by promoting it on social media you can easily attract your targeted audience. Many small businesses are using this technique quite successfully.
Though your article was great for minting social media. Still i found a great difficulty to read it. if possible increase the font size of your site.
~rakesh kumar
Social media can play very important role in uplifting any small business firm. Big organization spends a lot of money in advertising where as small business firm can not afford to spend a money so social media are the best platform to advertise their product free of cost.
So true that nowadays using social media site are quite effective in small or home business. for example the Face-book many people who uses this social media site sell their own products here.