Just because you are a small business doesn’t mean you don’t market like the big dogs do. Whether you have two employees or 25 employees, your business still needs to get its name into the social media market. Here are the four largest social media markets to consider:
Facebook: With over 800 million users and growing, Facebook leads the social media campaign with the largest amount of registered users. Facebook is a great way to market your business or product. All you need to do is to create a Facebook Fan Page. The Facebook Fan Page now uses the Timeline format and requires you to use it. Make sure that you have a well written ‘about’ section as well as appealing cover photo and profile picture. Take a look at your personal favorite brands on Facebook and mimic their creative use of photos and words. Post engaging content daily by posting photos, asking questions, interesting articles. Most importantly respond to your fans comments positively and quickly.
Pinterest: The newest to the social media world is Pinterest. Pinterest is an online pinning board for anything and everything. Think DIY craft projects, home and garden, recipes, fashion, movies and much, much more. Find a way your business can create these boards, for example if you are a photography company pin anything and everything photo related. From there create daily or weekly themes to pin each day or week. Example: Wedding Shots. Pin wedding poses and shots that your customers may want to repin and use for their own wedding.
Twitter: The key to Twitter is to get important news and information to your followers under 140 words. You can tweet any sales, updated information, big news and just about anything. Get active with your followers by retweeting and replying to their tweets, this builds a relationship. Follow the big names and in return hopefully they will follow you. Follow those that compliment your industry and product.
Blogging: Keeping a blog will help your readers and customers get familiar with you and your product. Write posts on helpful information that they can use. Be guidance for them and someone they can come to for beneficially information. Try to blog every other day, if you find it difficult to keep up, then considering having guest writers to post for you.
Using all four of these social media outlets can help your business or product grow and gain some attention without spending money. It’s all about connecting and building relationships on line. With each social media outlet connect your reader, viewer, flowerer and fan to the other media outlets by linking them. Update and post often and keep your content positive and informational.
This Guest post is by Christine Kane, a graduate of Communication and Journalism. She enjoys writing about a wide-variety of subjects including internet providers in my area for different blogs. She can be reached via email at: Christi.Kane00 @ gmail.com.