The economy appears to be poised to make a comeback, or at least enter a phase of relative stability, which means marketers and startups of all stripes need to be prepared to embrace the latest trends and aggressively pursue new strategies.
Most legitimate firms have their preferred methods of reaching consumers, but it never hurts to expand your circle of tactics and upgrade your marketing approach. Here are some startup tips for beefing up your real estate marketing efforts:
Engage in lifestyle marketing
This tactic has carried over from a number of different industries. The principle idea behind lifestyle marketing is that it’s best not to market merely a product, but a desirable lifestyle that the consumer will associate with your product.
For example, in the real estate industry, instead of simply marketing a new home by showcasing the deck, you may want to contextualize having the deck with living a certain way—summer time mojitos with the neighbors, a leisurely reading session in your rocking chair during your retirement, etc. Home is not about the house, it’s about the lives of the people who live there. Create an emotional bond with consumers. [Read more…] about 3 Useful Tips For Innovative Marketers