Whether you are selling information, services, or products having strong content is what makes the sale. Your information needs to inform, the services need to be explained, and the products need to be descriptive. While there are a few online shoppers that know exactly what they are looking for, the content is how they find you.
Your words need to have the power to inform any visitor to your website about what it is they seek. Your visitors need to leave your site knowing more than when they first arrived. Why is this so important? [Read more…] about It’s All About Content: 5 Reasons to Have Strong Information