Painting Vivid Mental Pictures When Telling Your Story
Our imaginations are a powerful thing. I remember when my wife got pregnant with our first child. I was researching all the wonderful things you can teach babies like sign language and teach them how to identify things through images etc…
My little toddler quickly knew how to tell me she was thirsty amongst some other simple signs. I found it absolutely fascinating how our minds start working at an early age. It’s not surprising that as we go through life we continue to create images in our head when we are processing information.
Understanding this you will start to understand how important Metaphor’s play into your marketing when you are writing copy, talking on the phone and doing videos.
met·a·phor – Noun
1. A figure of speech in which a word or phrase that ordinarily designates one thing is used to designate another, thus making an implicit comparison, as in “a sea of troubles” or “All the world’s a stage” (Shakespeare).
2. One thing conceived as representing another; a symbol: “Hollywood has always been an irresistible, prefabricated metaphor for the crass, the materialistic, the shallow, and the craven” (Neal Gabler). [Read more…] about Finding Just The Right Metaphor For Your Story