The internet may have started as a way to deliver text-based content through digital channels, but these days another medium has increasingly stolen the show: video. Whether it is through the use of video blogging, streaming sites such as Netflix and Hulu, or online advertising, the video medium has skyrocketed in use and importance in the past couple years.
Web developers love video because it lowers bounce rates and boosts site diversity. SEO specialists seek it because the medium is fifty times more likely to organically appear on the first page of a Google search. And social media manager utilize it because video allows for greater integration and exposure between platforms.
All this video use has prompted internet marketers to jump headlong into streaming media. Major companies such as Abode have begun focusing on interactive video ads, believing such ads to represent the future of online advertising. Meanwhile, smaller marketers have started to incorporate text-based banners and pop-ups into video content. [Read more…] about Things To Consider When Making The Switch To Video Advertising