It’s easy for a brand to fall into the pits of obscurity. There are plenty of companies, usually called a creative agency, out there to help you reclaim your brand’s identity and put yourself back at the forefront of the media. While creative agencies are a great option for a company who has tried every last marketing strategy they can employ, there are a couple of tips and ideas that can really propel your company to greater heights, without having to break the bank.
In the current era brand management is less focused on newspaper adverts and billboards and more on online advertisements and social media networks. It’s important for you to gain a good foothold on the various social media networks available on the web today, but it becomes hard for a company to manage 50 different networks and even harder for a customer or ‘fan’ to get all the information when it’s spread out so thin.
If you’re looking to make your brand more unified and central, creating one website that can work in harmony with various social media sites will make your brand really stand out. A website can be a very powerful tool, as it is not limited by the very strict capabilities of a social networking site, and can really give you control over how to give your brand its own touch. This, more than anything else, can really create an identity for your brand and you can begin to create its legacy. The go where the people are mentality isn’t something to forget entirely though, so keeping your niches with your social networking sites will definitely prove advantageous.
Targeting these specific niches can help out your brand as well. Offering up special deals or spreading the word about them through social networking sites can really save you a lot of time and money trying to advertise it through other means. Some companies, like Starbucks, have completely disregarded the traditional route of advertising through billboards or newspapers and for a couple of their promotions, have spread the word entirely through social networking sites like Twitter. With only so many followers though, how can you expect to spread the word so wide.
The big advantage to social networking sites is that they don’t need much propulsion. Things like twitter will spread the word through re-tweets and word of mouth. Sometimes, the best marketing strategy for your brand doesn’t come from arduous work to create the best slogan or marketing strategy that appeals to customers, sometimes you should just re-tweet what others have said.
This is a great strategy as it not only makes your company look more personal and team oriented, but it will allow for people who don’t find it easy to talk with a big company reply and discuss with the re-tweet. You can prove that a creative agency isn’t the only thing that will give you an edge.