It’s easy for a brand to fall into the pits of obscurity. There are plenty of companies, usually called a creative agency, out there to help you reclaim your brand’s identity and put yourself back at the forefront of the media. While creative agencies are a great option for a company who has tried every last marketing strategy they can employ, there are a couple of tips and ideas that can really propel your company to greater heights, without having to break the bank.
In the current era brand management is less focused on newspaper adverts and billboards and more on online advertisements and social media networks. It’s important for you to gain a good foothold on the various social media networks available on the web today, but it becomes hard for a company to manage 50 different networks and even harder for a customer or ‘fan’ to get all the information when it’s spread out so thin.
If you’re looking to make your brand more unified and central, creating one website that can work in harmony with various social media sites will make your brand really stand out. A website can be a very powerful tool, as it is not limited by the very strict capabilities of a social networking site, and can really give you control over how to give your brand its own touch. This, more than anything else, can really create an identity for your brand and you can begin to create its legacy. The go where the people are mentality isn’t something to forget entirely though, so keeping your niches with your social networking sites will definitely prove advantageous.
Targeting these specific niches can help out your brand as well. Offering up special deals or spreading the word about them through social networking sites can really save you a lot of time and money trying to advertise it through other means. Some companies, like Starbucks, have completely disregarded the traditional route of advertising through billboards or newspapers and for a couple of their promotions, have spread the word entirely through social networking sites like Twitter. With only so many followers though, how can you expect to spread the word so wide.
The big advantage to social networking sites is that they don’t need much propulsion. Things like twitter will spread the word through re-tweets and word of mouth. Sometimes, the best marketing strategy for your brand doesn’t come from arduous work to create the best slogan or marketing strategy that appeals to customers, sometimes you should just re-tweet what others have said.
This is a great strategy as it not only makes your company look more personal and team oriented, but it will allow for people who don’t find it easy to talk with a big company reply and discuss with the re-tweet. You can prove that a creative agency isn’t the only thing that will give you an edge.
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Hi Larry,
A brand’s identity can be managed effectively when its reputation has been built up.But the main problem starts when a competitor or some other person gives negative feedback and reviews about your brand.People mostly sees the reviews posted about a particular brand before going for its services.And i guess then the focus is to push back those pages on which the negative reviews have been posted.This task is much more difficult than anything else.
I also agree that to make a brand Identity we should insure yourself to make blasting advertising and here can be the solution by using community sites.
Yes i have the complete theory to make good identity of brands.
This is Totally the MOST valuable, educational articles that I’ve read in all website that I’ve read.
I am using Facebook &Twitter for managing my online brand identity…It have helped me a lot since i started my business,ROI plays a major role in it!!Enjoyed your articles
Regards
Mia
Yep!
Facebook and Twitter can help us to improve our online brand identity. I am agree with that am using four very popular social media platform to promote myself .on social community.
It’s good to have a good and strong brand identity in order for customers to realize who you are.
Been using social media for very long time now.
I have seen the good effects of it and so far, we are so happy with it.
Brand identity is the complete package of a business to its customers. It includes the company’s service reputation, product quality, features, benefits, performance and value.
Managing a brands identity is very important as it can affect the image it has gained in the marketing world and people believe what people say.So maintaining it is a tough and important task to handle.
It’s exciting I think to see how important something like branding is to smaller businesses and bloggers today. These kinds of concerns were for the larger, corporate businesses in the not so distant past, and the tips and techniques to achieve these kinds of aims was shrouded in mystery. Today we can all tailor our sites/businesses to achieve a level of branding. That’s encouraging for the growth of this online industry and smaller businesses.
Great ideas for helping to develop a solid brand identity. Maintaining that visibility is one thing, but keeping a good reputation is another. It’s not enough to have your name in everyone’s face if you aren’t putting good products/service/information out there on a consistent basis. There’s so much available for those looking to self-market and it’s a wonderful time for entrepreneurs. However, the bare bones of what makes people like a brand remain the same: quality, usefulness or value, and consistency. 🙂
One should always promote his/her blog as a brand.. On the very first day, you should make Facebook page, Google+ Page, Twitter Profile and Pinterest Pin-board. These are must for each and every blogger to improve the status of the blog.. 🙂
Managing a brand nowadays requires being able to strike a good balance between conventional advertising methods and leveraging social media platforms so these 2 are of equal importance to my business.Cost implications can really break the bank so it would be important to develop and apply strategies that are goal-oriented and customer-driven as well, having an inefficient campaign is a waste of time and resources. Thanks for the enlightening share!
Brand awareness is such a vital component of engagement. Ultimately, we need to visible and active when it comes to promoting our businesses. Consistently leveraging social networking platforms is definitely one of the best methods to draw potential clients. Thanks for the engrossing read.
Maintaining good reputation equates to credibility. This needs to be managed so as to influence and get people to relate and interact with you.
Making yourself known comes with the brands you let others identify you. Just make sure you are linked with more positive brands than negative ones.
FB is definitely working for most of my friends who have lately started their online ventures. It is still a lot of hard-work and success is not easy to come without spending hours online …thanks for the share!
Brands are needed to make sure your identity and presence is felt in the online community. Make sure that you translate things well to your audience.