Are you using Facebook Ads as part of your Internet Marketing arsenal?
If yes, that’s fantastic. If no, you’re missing out on a sizable chunk of highly targeted traffic.
Having said that, a large majority of those that are into Facebook Advertising at present are not using it correctly – to their full advantage and to its full potential.
The problem is:
Internet Marketing professionals are still in the mindset that its “keywords” that allow them to target the right kind of audience on Facebook, when its actually box “categories” of “likes” and “interests” that allow you to target your ads to a certain demographic or interest group.
This misconception has lead to a lot of disappointment for new Internet Marketing folks looking for a cheap source of demographically refined traffic.
Facebook may end up allowing advertisers to target prospects based on the text in “status updates”, which would make it perhaps as powerful as Google Adwords in driving trafffic – some day – but until then, we have to stick with what Facebook “is” giving advertisers, that being the ability to target prospects based on their “likes” and “interests” – something Google cannot do.
Now – With this insanely great ability to target prospects by their interests, come several challenges that Internet Marketing professionals must be prepared to face – but appear not to be thinking enough to face adequately.
The challenge?
Well, first off – Internet Marketing on Facebook requires anyone to assume the stance of “Interruption Marketing” as opposed to “Search Marketing”.
Google allows advertisers to target their ads to specific keywords that people use in their search activities every day. Facebook on the other hand doesn’t.
THIS, is one of the major misconceptions that have floated around since Facebook Ads first hit the market. Some Internet Marketing professionals are still using random “keyword-like” LIKES and INTERESTS in their Facebook campaigns when they should really be using Facebook’s “available” likes and interests that are provided through their Ad Creative interface.
On Facebook, Ads are not targeting search behaviour – They are relying on people to “notice” them. Therefore, Interruption Marketing powers Facebook Ads – not Search Marketing.
I can’t wait for the day when Search Marketing does make its way into Facebook. What a day that will be for Internet Marketing professionals worldwide, and how scared Google Adwords will be when that happens. But until then, please note:
It’s Interruption Marketing that forms the correct paradigm for Facebook.
Not Search Marketing.
So next time you start an Internet Marketing campaign on Facebook, remember these words: “Interruption Marketing”.
Your ads must be good enough to “interrupt” regular user behavior. More on that in future posts.
Ali K. spearheads The SEPCON Project, a 100% Free Email Advisory with a mission to educate anyone and everyone interested in “realâ€, “Execution-Based†Internet Marketing, the art of Explosive & Strategic Marketing for Profit and Success. The SEPCON Project provides Cutting-Edge Training, Software, Courses, Videos, Audios, eBooks and tons more. Anyone can Subscribe to the Program for FREE (no gimmicks) at The SEPCON ProjectAli is also an Affiliate Marketer, Product Creation & Launch Consultant, Copywriter, and one of the most Highly Recognized Programmers in the Internet Marketing world, the Lead Technologist behind the Blockbuster Launch of The Internet Time Machine, and Search Engine NowRelevant.com, and has been mentioned for his work in several International News Publications such as Forbes, The Chicago Tribune, NY Times, LA Times, and Reuters, to name a few.
From our own experience, search marketing gives us better ROI than social media marketing like Facebook Ads. Facebook ads work for certain products but can’t work with other products (e.g. toners, printer supplies, hardwares, etc.)
According to me Facebook is no one social media and it is also my own wish to use its adds opportunity. all you written is also very work
It has become a growing trend amongst online enterpreneurs to jump into prospects which they have heard of as profitable, but do not make enough research, and hence miss out optimum results.
As Facebook is a Social Networking site so I believe that its best use is making strong and wide Social network around the world so that it will helpful in promoting our business.
This is not direct medium of internet marketing but one can use it by doing SMO for internet marketing just like SEO is used in optimizing site.
I really agree with Shower Heads. Indeed, as Facebook is a Social Networking site so I believe that it’s best use is making strong and wide Social network around the world so that it will helpful in promoting our business.
Since Facebook is really a Social networking web site and so I believe that it is best in creating strong as well as extensive Social network all over the world so it may useful in promoting the business. Facebook plays a big role in each and every business all over the world.
Most of the internet marketer nowadays are most prefer to Facebook as their perfect place for their business to grow and develop more.
I agree with Reymund. I get a much better direct ROI from Adwords than from Facebook. But with FB you can drive huge amounts of traffic for pennies if you do it right. Then you have to sign them up for a newsletter or something so you can drip feed content and offers to them. My best yet was driving 2,000 visits a day with 4 cent clicks. I used a great image with the promise of shocking new pictures.