Most photographers have an online photo portfolio. However, only a few are able to derive significant benefits from their portfolios. The following are some of the things that characterize a great online portfolio.
1. Simple and uncluttered
If people are paying attention to your site’s design more than your photos, then there is a problem. The main attraction of your site is supposed to be your photos. Therefore, you need to avoid cluttering your site with unnecessary design elements.
One of the things that can cause distraction in your portfolio is a watermark. People should notice your images first, and not your watermark. Therefore, if you have to add a watermark to your image, you need to do it subtly.
Make sure your images are neither too large nor too small. Web users want to view images on their monitor at a suitable size, without having to strain or scroll to see the image.
2. Easy to understand
Your portfolio needs to be as simple as possible. Make sure that the sections, categories, navigation and labels can be understood by everyone. Being complicated will only give your visitors a frustrating experience. When naming your portfolio categories, use obvious terms which will be clear to web users.
3. Easy to link to images
Each of your images should have a unique URL. These links will make it easy for people who visit your site to share your work. Don’t frustrate your visitors with numerous instructions. If people find your portfolio difficult to link to, they will simply leave your site.
4. Properly edited
You need to ensure that your portfolio does not have any poor images. Edit thoroughly. Most photographers tend to be subjective about their images. Therefore, it is important to get the opinion of other people before publishing. It is better to have few high quality images, rather than have many images with some of low quality.
5. Contact details on every page
If you are hoping to get assignments through your portfolio, you should ensure that your visitors know how they can reach you. Therefore, your contact info should be on every page of your portfolio and website. This tactic has worked effectively for my blog promotes photos.com discounts and istock photo coupons. However, you need to make sure that the contact details do not take away attention from your images.
6. Captions included
Some text-based information would be useful for any photo. Some web users would want to get some details about the image (how it was created, date created etc.). However, you should make sure that this information is not a distraction.
7. Fast loading
A great photo portfolio should be very smooth and fast. A portfolio which is fast will encourage your visitors to go through your whole portfolio.
8. Obvious specialties
If you have a specialty in any particular area, you need to mention this very clearly. It would be a good idea to have separate portfolios which showcase each specialty. You could then add links to these portfolios in your ‘About’ page.
A writer with a particular interest in technology, Charles Mburugu writes often photos.com promo and istock promo, and at times for profitonknowledge.com. He also blogs about about special coupon and discount offers such as istock photo coupons and photos.com discounts.
- to watermark or not to watermark? (blatherskiteblog.com)
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- Create Your Own Social Portfolio with the Timekiwi Timeline (seanclark.com)