If you have a business either online or off you should be trying everything you can to drive every last
sale that you can get – from email marketing to SEO.
But have you considered the power of free stuff yet? No? Well here’s how to use freebies to drive your business, and why you should!
The magic word
People are programmed to love the concept of free, right from when we first developed language, the concept of something being free has represented an opportunity for easy profit. Now a days we are more savvy, and many people realise that free generally isn’t really free. But even so, the majority of people just can’t help but notice the word and be drawn in. Like it or not, it works, and that’s why so many stores use it to their advantage.
How to use free
Using free to help your own business is as simple as finding ways to offer your customers or potential customers something for nothing. Generally, if you can give away something or a service for little cost and use that to sell something that makes you a bigger profit, you can make money in the long run.
One option is to use samples and free competitions to get customer interest and to build leads. If you give away something fairly cheap you can acquire a lot of potential new customers for a low cost. This strategy works great because by definition you are collecting leads who are interested in your niche, and if it is a good giveaway the offer can often spread virally.
The other, more common strategy is to bundle in something ‘free’ to encourage people to order. This can be something as simple as free shipping or a free ‘thing’ to go with your purchase; perhaps a free hat with every order over $100 or similar.
People generally realise that the cost is built in somewhere, but somehow the word free is just so irresistible that it draws people in.
Freebies are used a lot in this way, but the simple reason is that it works! You just have to be inventive and try to think of unique things to offer. Try to offer something that has a high perceived value but a low unit cost to you. It’s that simple!
Muzammil Bashir -works with the Senior Editor of freestuff.co.uk – find some great free samples with us.
- Get it for Free: Freebie Sites You Can Use (couponshoebox.com)
- Promotional Freebie Giveaways Online – MaxPerks by OfficeMax (theodmgroup.com)