I like posing strange questions for one simple reason â€“ I get astounding answers. This is one such question. Is Google search bot human or a god?
Google search is after all an algorithm
Letâ€™s face it. For all the magic and hoopla surrounding Google search, it still remains an algorithm. I mean it doesnâ€™t have human intelligence.Â It cannot differentiate between Einsteinâ€™s theory of relativity and a recipe for Banana shake. I think it will take another decade before it can do this. But then why do we tremble and shake when Google comes up with a new formula to humble the SEO gods?
The reason is simple. We just donâ€™t know what is happening and since our money is riding on Search ranking, we tend to be a bit worried.Â With the latest change brought in with the Panda affair, many of us are wondering what would happen next. A small voice inside me says that this should not be the case. When we know that Google search is only an algorithm and has no intelligence, we must be able to track down the logic.
Google search is built around keywords and website popularity
This is what most of us have surmised â€“ Google search is heavily dependent on keywords and on website popularity which is measured by a few variables. These variables are
- Back links
- Reputation of website
- Government or other authoritative websites
- Under the radar content aggregating sites
I will not go into the details, since all of us know what these mean. What I want to emphasize is the fact that mastering SEO is simple if we look at it from the perspective of what Google search algo can achieve and what it cannot. The premise that Google bot can think intelligently leads u to wrong conclusions. Existing technology prevents Google from developing truly intelligent and human-like bots. This is one of the reasons why Google doesnâ€™t divulge their algorithm. If they did, the magic would vanish and we would realize that Google search is after all mechanics, albeit a good one.
How many factors does Google search consider?
Once again, I am looking at it from the standpoint of technology. Simply put, Google search algorithm cannot deal with more than 10-15 variables, the most important of which are keyword density and backlinks. If I use accepted scientific principles, Google would be using a weighted average where keyword density and backlinks would get maximum weightage. Focusing on them would therefore get best results.
Human search and Google search
There is something called lateral thinking. Human brain can jump to conclusions which are brilliant but not always logical. In scientific terminology this is also called quantum jump. But Google algorithm canâ€™t do this. It has to work in a systematic and logical way. In other ways it is predictive. We can predict search ranking if we know a bit about SEO.
Google search bot is not human let alone a god. It canâ€™t think and therefore letâ€™s not treat it like a god. Itâ€™s best to keep things simple and you will get the desired results.
Victor Solovey is the owner of crazyxhtml , where they do crazy stuff including â€˜psd to cssâ€™ and â€˜psd to wordpressâ€™ conversion. Victor is passionate about his work and also likes to write on the subject.
- How To Search For Google Plus User Updates (makeuseof.com)
- Bury These Deadly Search Myths (searchenginejournal.com)
- Tips That Will Make Your Website Come Up First In Google (ronmedlin.com)