So You Know What Online Niche Business You Want To Start Now What?
Let me guess, you are waking up in the middle of the night excited about your new online niche business. The only problem is where do you start? In this blog post we are going to discuss some of the steps you should take when getting ready to start your new online business.
I admit it, when I first started marketing on the internet I didn’t really have the first idea how important branding was. Your brand represents you. Some of you may be tempted to go to fivver and pay someone to create a cheap logo for you and call it day.
As I just said, your brand represents you. If you care about what you are doing you will take the time to get a good logo that fits your vision perfectly. When you are thinking about getting involved with a online niche business you want your brand logo to represent you and what you are doing. Again I want to stress that first impressions go along way. One of the first things your potential customer/subscriber/follower will notice is your logo.
To give you an idea of what it would cost you to have a decent logo created it can cost anywhere from $50 to $450. More depending on who you outsource the work to. I really don’t advise you doing it yourself.
I have tried that myself in the past and the results have always been bad. Simply put I am not a graphic designer, I don’t have an eye for that kind of thing. If you already are an expert in the niche you want to get involved with, your time is best spent on focusing on what you do best.
We are in niche consumption mode, but ‘niche’ doesn’t mean ‘small’ anymore.
Niche can mean focused, and particularly with the Web, which is a global audience…
you can have something niche and still get 10 to 15 million views.
– Chris Hardwick
What Kind Of Website To Create For Your Online Niche Business?
When I got started online, I used templates to build my websites. They were static sites and often times I spent $45 to $95 for the template. Then I had to use a html editor, I used Microsoft Expressions. Once your site is built you then had to upload the site to the internet via FTP.
Now there are couple of things here I’d like to discuss with you.
- You may be tempted to use those easy to use web designer programs that come with web hosting accounts. Don’t do it, those sites look cheesy and they really aren’t that attractive nor do they convey your brand very well.
- 99.9% of the time you can build your niche site using a WordPress CMS (Content Management System) AKA -> A Blog
WordPress has the ability to take on many different looks and feels. There are literally thousands of themes that you can use. Certainly if you are fairly new to the world of online marketing, blogs are easy to create and maintain even for a beginner.
If you want a really good site that really represents you and your brand, most likely you are going to have to outsource the web design process. To be honest though, you don’t have to do that until after you have your site up and running. I’ll explain why shortly…
Just to give you an idea web design can cost anywhere from a few hundred dollars to several thousands dollars and everything in between. It all depends on what you want to do with your site. It’s normal for web design companies to charge $15,000 to design a site from the ground up for clients.
Which is another reason to go with something like wordpress or joomla. It’s less expensive to build your site using those platforms. You can get a pretty decent looking site for around $495.
How Does The World See Your Online Niche Business?
I don’t know anyone who hasn’t heard of social networks. There are people in the world that still don’t use them. If you are serious about wanting to start an online empire, you will need to connect to social networks.
There are 4 really important networks to be a part of. Facebook, Youtube, Linkedin and Google+ maybe Twitter depending on your niche. If your niche community is using Twitter you also should be using Twitter.
You also want your social network sites to be themed out as best you can. You want all your sites to have congruence.
The biggest thing in niche marketing is not just getting the one guy who appeals to one particular group.
But getting the guy that resonates deeply with the general market.
That way you get a double hit because everybody in the general market appreciates him.
– Nathaniel Mason
Testing The Market For Your Online Niche Business
Before thinking about spending money on your hobby/passion/skill you want to first find out what people are talking about in your niche. You can do this by visiting forums within your niche.
Another good way of finding out if there is interest in your niche is to create a youtube channel and start uploading content and see if anyone is searching for the information you are offering.
To Wrap This Post Up!
At the heart of your online niche business will be your personal space. The best solution is to create a blog. There are many options when it comes to building a blog, I recommend using wordpress.
WordPress has proven itself for many years now as a solid platform that can grow with you. In fact if you look at some of the biggest online niche business models, they are indeed wordpress blogs. You may not notice at first because of awesome web design work. Under the hood though is a solid running wordpress engine.
What obstacles have you been running into when it comes to running your own online niche business?