If you’re a blogger or small business site manager, you’ve probably tried all sorts of methods to increase traffic and maximize SEO techniques on your page. You’ve looked to strengthen and diversify your content, you’ve turned to backlinking and keyword tags, and you’ve advertised your through social media and on other web pages.
If you’ve done all that and still are struggling to realize the site traffic you desire, it can certainly be a frustrating and aggravating experience.
Feeling as though your content has stagnated won’t help matters either. What can you do? How can you gain more exposure?
At times like these, bloggers often find themselves wishing they have something akin to a Detroit life coach.
Fortunately, there are always other options to consider. In this article, I’m going to focus on one such option that can rejuvenate your content and strengthen your SEO: video blogging.
How can video blogging rejuvenate your content? If you feel as though your current content is stagnant and lacking, there’s a good chance that you have a virtual version of writer’s block. And there’s no better way to get out of that situation than by changing up the medium through which your content is delivered. Video blogs allow you to be demonstrative and to address viewers in a conversational manner – abilities both of which can serve to give you new ideas and fresh approaches to your content.
When done correctly, video blogging can also be a benefit for your SEO. Here are a few tips for making this happen:
Tag all video posts with keywords. Although web-crawling bots cannot view and categorize videos, they are programmed to take accompanying tags into account. These tags further allow you to emphasize certain terms that may appear in search results.
Make a dedicated video archive. Once you’ve started amassing a collection of video posts, make a section of your site where all of these posts are hosted. This will increase sophistication and click-throughs.
Embed all videos. You don’t want visitors to view your video content on YouTube or another similar site. For this reason it is important that everything you post is embedded on your web page.
In this manner, you can use video blogging to boost your SEO while also diversifying the content on your site. In light of the recent popularity of embedded video advertising, doing so may translate into significant revenues down the road. A word of warning, however: video blogging is not right for every situation. Make sure that you have an appropriate readership, content focus, and personal professionalism before pursing the matter in the first place. But, if you do, you may want to consider giving video blogging a try.
Related articles
- Is Video Right For Your Blog? An In-depth Look At How Video Can Enhance A Website (bradblogging.com)
- Changing to a Video Blog (livingnashville.wordpress.com)
I’m all for video content on blogs and websites, however, this approach is not applicable to all blogs and businesses.
That true as video blogging proves very much effective and the main reason is logically video are more perfect option to attract visitor as mostly folks like to view instead of read and talking about understanding and memorization videos gives more effects than reading as they get understand easily and what ever they see or view will last longer in their memory.
Anyway thanks a lot for this.
Video blogging is becoming more popular these days because most readers now find reading boring. As a result, more and more bloggers are into video blogging especially those bloggers who share techniques and tutorials to their visitors. It’s good to know that this presentation format can boost seo.
Your suggestion about the advantage of using video in your Youtube marketing strategy is something I believe resonates deeply with people. I have to be highly motivated to leave , when I’m in Youtube mode. So if you let me have a compelling experience with you about a challenge that is meaningful to me, right there on the page, and you let me see for myself with your snippet of info that I need to leave Youtube because I MUST go spend more time with you, then I’m happy. But like you said, just a video, and a short intro, unless matched with a STUNNING headline, has it’s work cut out for it.
Blogging is a way to express yourself, your knowledge, experience, and everything you like. The essential of blogging is to share with the other.
Video blogging is the next step beyond traditional blogging. People want to do more than just read a blog. Your post makes perfect sense.
One of my goals in the next few weeks is to add a series of video posts to my blog.
I agree that video blogging is one thing that really increases attraction to the reader. Not only he reads the article, but he can also view the video that you have shared in the blog post. It’s quite interesting than just sticking to content with images.
Dan Lew
Video blogging is nothing new after all, video has existed on the web long before YouTube. But video equipment is now cheaper, post production software more accessible, and online platforms on which to distribute video such as YouTube are easier to use than ever before.